{"id":1030,"date":"2013-11-05T18:09:59","date_gmt":"2013-11-05T18:09:59","guid":{"rendered":"http:\/\/www.azdecor.com.br\/blog\/?p=1030"},"modified":"2013-11-05T20:13:51","modified_gmt":"2013-11-05T20:13:51","slug":"da-madeira-ao-luxo","status":"publish","type":"post","link":"https:\/\/www.armazem.az\/blog\/2013\/11\/da-madeira-ao-luxo\/","title":{"rendered":"Da madeira ao luxo"},"content":{"rendered":"
\"Etel<\/a>

Etel Carmona (Foto: Divulga\u00e7\u00e3o)<\/p><\/div>\n

Design \u00e9 Meu Mundo come\u00e7a hoje uma s\u00e9rie de posts sobre os designers que consagraram a Etel Interiores como a maior express\u00e3o em m\u00f3veis de luxo do Brasil e ningu\u00e9m melhor que a pr\u00f3pria Etel Carmona para come\u00e7ar a contar uma hist\u00f3ria criada por ela h\u00e1 20 anos. A hist\u00f3ria de Etel Carmona se confunde com a hist\u00f3ria da marca que leva seu nome e realiza seu sonho.<\/p>\n

Foi respirando o ar puro do campo que Etel aperfei\u00e7oou seu talento para o design. Em seu s\u00edtio no interior de S\u00e3o Paulo Etel descobriu o valor da madeira por traz do verniz e da pintura e passou a ver o material como seu maior aliado. Em 1988 Etel lan\u00e7ava juntamente com Claudia Moreira Salles pe\u00e7as in\u00e9ditas de mobili\u00e1rio e em 2013 a Etel \u00e9 a maior representa\u00e7\u00e3o do design de luxo no Brasil.<\/p>\n

N\u00e3o se fala em design brasileiro sem mencionar o nome de Etel e em dose dupla. Na cria\u00e7\u00e3o, a designer n\u00e3o dispensa a madeira. \u00c9 onde Etel esculpe as belas pe\u00e7as por meio das t\u00e9cnicas milenares de marcenaria em um trabalho que re\u00fane beleza, acabamento perfeito e um cuidado especial na fabrica\u00e7\u00e3o. Atualmente, o cuidado de fabrica\u00e7\u00e3o fica a cargo da F\u00e1brica M\u00e1gica ETEL que emprega 110 artes\u00e3os no interior paulista.<\/p>\n

Os cuidados n\u00e3o param na qualidade. Etel Interiores tornou-se a primeira moveleira no Brasil certificada pelo Forest Stewardship Council (FSC), uma entidade internacional pioneira na certifica\u00e7\u00e3o de madeira, e Etel Carmona foi convidada pela institui\u00e7\u00e3o para dar workshops sobre a pr\u00e1tica de manejo da madeira. N\u00e3o \u00e9 atoa que seu trabalho tenha cruzado fronteiras. A qualidade da Etel e sua empresa est\u00e3o em lojas de Nova York, Toronto, Lisboa e D\u00fcsseldorf e… Goi\u00e2nia!!<\/p>\n

 <\/p>\n

\"Mesa<\/a>

Mesa Lateral Maria Preciosa<\/p><\/div>\n

\"Banco<\/a>

Banco P\u00eancil<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Designer autodidata, Etel Carmona come\u00e7ou sua trajet\u00f3ria profissional na d\u00e9cada de 80 quando fundou sua marca e hoje \u00e9 reconhecida internacionalmente<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[169,168],"class_list":["post-1030","post","type-post","status-publish","format-standard","hentry","category-design-e-meu-mundo","tag-etel-carmona","tag-etel-interiores"],"yoast_head":"\nDa madeira ao luxo - Blog Armazem AZ<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.armazem.az\/blog\/2013\/11\/da-madeira-ao-luxo\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Da madeira ao luxo - Blog Armazem AZ\" \/>\n<meta property=\"og:description\" content=\"Designer autodidata, Etel Carmona come\u00e7ou sua trajet\u00f3ria profissional na d\u00e9cada de 80 quando fundou sua marca e hoje \u00e9 reconhecida internacionalmente\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.armazem.az\/blog\/2013\/11\/da-madeira-ao-luxo\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Armazem AZ\" \/>\n<meta property=\"article:published_time\" content=\"2013-11-05T18:09:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2013-11-05T20:13:51+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.azdecor.com.br\/blog\/wp-content\/uploads\/2013\/11\/etel-carmona.jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2013\\\/11\\\/da-madeira-ao-luxo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2013\\\/11\\\/da-madeira-ao-luxo\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/#\\\/schema\\\/person\\\/327748a766bf4a46d7d2941d8ae8a231\"},\"headline\":\"Da madeira ao luxo\",\"datePublished\":\"2013-11-05T18:09:59+00:00\",\"dateModified\":\"2013-11-05T20:13:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2013\\\/11\\\/da-madeira-ao-luxo\\\/\"},\"wordCount\":353,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2013\\\/11\\\/da-madeira-ao-luxo\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.azdecor.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/11\\\/etel-carmona.jpeg\",\"keywords\":[\"Etel Carmona\",\"Etel Interiores\"],\"articleSection\":[\"Design \u00e9 meu mundo\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2013\\\/11\\\/da-madeira-ao-luxo\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2013\\\/11\\\/da-madeira-ao-luxo\\\/\",\"url\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2013\\\/11\\\/da-madeira-ao-luxo\\\/\",\"name\":\"Da madeira ao luxo - 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