{"id":1140,"date":"2013-11-20T12:56:21","date_gmt":"2013-11-20T12:56:21","guid":{"rendered":"http:\/\/www.azdecor.com.br\/blog\/?p=1140"},"modified":"2014-09-03T17:55:28","modified_gmt":"2014-09-03T17:55:28","slug":"criacao-e-sustentabilidade","status":"publish","type":"post","link":"https:\/\/www.armazem.az\/blog\/2013\/11\/criacao-e-sustentabilidade\/","title":{"rendered":"Cria\u00e7\u00e3o e sustentabilidade"},"content":{"rendered":"<div id=\"attachment_1147\" class=\"wp-caption alignnone\" style=\"width: 648px\"><a href=\"http:\/\/www.azdecor.com.br\/blog\/2013\/11\/criacao-e-sustentabilidade\/banco-siri\/\" rel=\"attachment wp-att-1147\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1147\" alt=\"Banco Siri por Claudia Moreira Salles\" src=\"http:\/\/www.azdecor.com.br\/blog\/wp-content\/uploads\/2013\/11\/Banco-Siri.jpg\" width=\"648\" height=\"384\" srcset=\"https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2013\/11\/Banco-Siri.jpg 648w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2013\/11\/Banco-Siri-300x177.jpg 300w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2013\/11\/Banco-Siri-600x355.jpg 600w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2013\/11\/Banco-Siri-363x215.jpg 363w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2013\/11\/Banco-Siri-462x273.jpg 462w\" sizes=\"auto, (max-width: 648px) 100vw, 648px\" \/><\/a><p class=\"wp-caption-text\">Banco Siri por Claudia Moreira Salles<\/p><\/div>\n<p>A um dia da abertura do quarto showroom ETEL no Brasil, nosso blog n\u00e3o poderia falar de outra coisa. O mobili\u00e1rio de luxo da ETEL conta com designers de renome e grande talento. Segundo Etel, o processo de cria\u00e7\u00e3o do corpo de designers surgiu naturalmente, em 1989, com a produ\u00e7\u00e3o de cria\u00e7\u00f5es da designer Claudia Moreira Salles, autora do badalado Banco Siri. Depois vieram as reedi\u00e7\u00f5es dos modernos e dos contempor\u00e2neos. \u201cNossa escolha \u00e9 bastante criteriosa e pode levar anos. Consist\u00eancia, qualidade, autenticidade, potencial, relev\u00e2ncia hist\u00f3rica s\u00e3o aspectos importantes\u201d, revela.<\/p>\n<p>Recentemente, o trabalho de Oscar Niemeyer passou a integrar o cat\u00e1logo da Etel Interiores, com o Banco Marquesa, a Poltrona Alta e a charmosa Cadeira de Balan\u00e7o Rio. Entre outros criadores contempor\u00e2neos e atuantes, Etel costurou um mix formado por profissionais criativos, sofisticados, tecnol\u00f3gicos como Carlos Motta, Lia Siqueira, Arthur de Mattos Casas, Dado Castelo Branco, Isay Wenfield, que \u00e9 considerado um dos arquitetos brasileiros mais importantes de sua gera\u00e7\u00e3o.<\/p>\n<p>Cada item fabricado pela ETEL tem identifica\u00e7\u00e3o num\u00e9rica que registra caracter\u00edsticas de origem, mat\u00e9ria-prima e fabrica\u00e7\u00e3o do produto, dando a ele singularidade, ampliando significados e certificando a autenticidade do m\u00f3vel ou objeto. \u201cUma pe\u00e7a Etel tem que ser funcional, bela e ter sempre algo a mais, um diferencial, algo l\u00fadico, uma surpresa,\u201d descreve Etel Carmona, que \u00e9 designer autodidata e tem como inspira\u00e7\u00e3o a natureza.<\/p>\n<p>Ela costuma dizer que tem \u201cintimidade com a madeira\u201d e a Floresta de Livreiros Jatoba \u00e9 um \u00f3timo exemplo de sua intera\u00e7\u00e3o com ambientes naturais: um trio de livreiros em tr\u00eas tamanhos (m\u00e3e, filha e neta), criado com base no conceito de \u201cjardinagem florestal\u201d, praticado na AMATA, empresa brasileira na qual Etel \u00e9 s\u00f3cia e que tem como principal produto a madeira certificada.<\/p>\n<p>No sistema de jardinagem florestal, explica Etel, a colheita da madeira \u00e9 determinada pela natureza. \u201cColhemos as esp\u00e9cies mais abundantes e que, geralmente, s\u00e3o desprezadas pela ind\u00fastria convencional. Cada \u00e1rvore s\u00f3 \u00e9 colhida se tiver uma \u2018filha\u2019 j\u00e1 produzindo sementes e duas \u2018jovens netas\u2019 vigorosas\u201d, explica. O volume colhido \u00e9 regulado pela taxa de crescimento da floresta. Dessa forma, a sustentabilidade das colheitas futuras fica assegurada. Etel comenta que, na AMATA, esp\u00e9cies raras e com poucas descendentes s\u00e3o utilizadas apenas quando morrem naturalmente.<\/p>\n<p><strong>\u00a0Sustent\u00e1vel<\/strong><\/p>\n<p>Segundo a empres\u00e1ria, a sustentabilidade \u00e9 um conceito intr\u00ednseco ao seu trabalho, resultando em \u201cdesenvolvimento sem desmatamento, respeito pela Terra e pelos povos\u201d. A preocupa\u00e7\u00e3o ambiental presente no trabalho de Etel passa inclusive pela prote\u00e7\u00e3o dos igarap\u00e9s e os rios que cortam as propriedades das florestas cultivadas pela AMATA, no norte do Brasil. A colheita de frutos, folhas, cip\u00f3s e outros produtos da floresta s\u00e3o feitos com a mesma postura preservacionista.<\/p>\n<p>\u201cNosso trabalho existe baseado em tr\u00eas pilares: ambiental, social e econ\u00f4mico\u201d, completa. O grupo de empres\u00e1rios que pratica a silvicultura para a produ\u00e7\u00e3o moveleira, entre outros fins, desenvolve tamb\u00e9m trabalho de inclus\u00e3o social, por meio de qualifica\u00e7\u00e3o profissional. O p\u00fablico-alvo s\u00e3o jovens residentes nas comunidades pr\u00f3ximas \u00e0s \u00e1reas plantadas. No munic\u00edpio de Xapuri, no Acre, Etel montou o Atelier Aver, laborat\u00f3rio de artes\u00e3os.<\/p>\n<p>\u201cAcredito que ao criar j\u00f3ias de mobili\u00e1rio, damos valor, cuidamos, passamos para nossos filhos, e passamos ao mundo uma mensagem que dever\u00edamos cuidar do nosso planeta da mesma maneira, isto sim \u00e9 sustent\u00e1vel. A qualidade \u00e9 outra caracter\u00edstica ineg\u00e1vel do neg\u00f3cio de Etel Carmona, seja no processo criativo, produtivo, curatorial e log\u00edstico, que ela faz quest\u00e3o de acompanhar de ponta a ponta, inclusive nas lojas abertas em Nova York, Los angeles, Toronto e Londres.<\/p>\n<p>E antes do Dia E da ETEL em Goi\u00e2nia, fique com imagens de algumas pe\u00e7as \u00edcones da marca:<\/p>\n<div id=\"attachment_1141\" class=\"wp-caption alignnone\" style=\"width: 554px\"><a href=\"http:\/\/www.azdecor.com.br\/blog\/2013\/11\/criacao-e-sustentabilidade\/poltrona-paulistana-2\/\" rel=\"attachment wp-att-1141\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1141\" alt=\"Poltrona Paulistana por Jorge Zalszuspin\" src=\"http:\/\/www.azdecor.com.br\/blog\/wp-content\/uploads\/2013\/11\/Poltrona-Paulistana1.jpg\" width=\"554\" height=\"417\" srcset=\"https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2013\/11\/Poltrona-Paulistana1.jpg 554w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2013\/11\/Poltrona-Paulistana1-300x225.jpg 300w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2013\/11\/Poltrona-Paulistana1-363x273.jpg 363w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2013\/11\/Poltrona-Paulistana1-462x347.jpg 462w\" sizes=\"auto, (max-width: 554px) 100vw, 554px\" \/><\/a><p class=\"wp-caption-text\">Poltrona Paulistana por Jorge Zalszuspin<\/p><\/div>\n<div id=\"attachment_1142\" class=\"wp-caption alignnone\" style=\"width: 576px\"><a href=\"http:\/\/www.azdecor.com.br\/blog\/2013\/11\/criacao-e-sustentabilidade\/poltrona-ipanema-2\/\" rel=\"attachment wp-att-1142\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1142\" alt=\"Poltrona Ipanema por Jorge Zalszuspin\" src=\"http:\/\/www.azdecor.com.br\/blog\/wp-content\/uploads\/2013\/11\/Poltrona-Ipanema1.jpg\" width=\"576\" height=\"435\" srcset=\"https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2013\/11\/Poltrona-Ipanema1.jpg 576w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2013\/11\/Poltrona-Ipanema1-300x226.jpg 300w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2013\/11\/Poltrona-Ipanema1-363x274.jpg 363w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2013\/11\/Poltrona-Ipanema1-462x348.jpg 462w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><\/a><p class=\"wp-caption-text\">Poltrona Ipanema por Jorge Zalszuspin<\/p><\/div>\n<div id=\"attachment_1144\" class=\"wp-caption alignnone\" style=\"width: 635px\"><a href=\"http:\/\/www.azdecor.com.br\/blog\/2013\/11\/criacao-e-sustentabilidade\/maria-preciosa-2\/\" rel=\"attachment wp-att-1144\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1144\" alt=\"Maria Preciosa por Etel Carmona\" src=\"http:\/\/www.azdecor.com.br\/blog\/wp-content\/uploads\/2013\/11\/Maria-Preciosa1.jpg\" width=\"635\" height=\"401\" srcset=\"https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2013\/11\/Maria-Preciosa1.jpg 635w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2013\/11\/Maria-Preciosa1-300x189.jpg 300w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2013\/11\/Maria-Preciosa1-600x378.jpg 600w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2013\/11\/Maria-Preciosa1-363x229.jpg 363w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2013\/11\/Maria-Preciosa1-462x291.jpg 462w\" sizes=\"auto, (max-width: 635px) 100vw, 635px\" \/><\/a><p class=\"wp-caption-text\">Maria Preciosa por Etel Carmona<\/p><\/div>\n<div id=\"attachment_1145\" class=\"wp-caption alignnone\" style=\"width: 563px\"><a href=\"http:\/\/www.azdecor.com.br\/blog\/2013\/11\/criacao-e-sustentabilidade\/carrinho-de-cha-jz-2\/\" rel=\"attachment wp-att-1145\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1145\" alt=\"Carrinho de Cha JZ por Jorge Zalszuspin\" src=\"http:\/\/www.azdecor.com.br\/blog\/wp-content\/uploads\/2013\/11\/Carrinho-de-Cha-JZ1.jpg\" width=\"563\" height=\"415\" srcset=\"https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2013\/11\/Carrinho-de-Cha-JZ1.jpg 563w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2013\/11\/Carrinho-de-Cha-JZ1-300x221.jpg 300w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2013\/11\/Carrinho-de-Cha-JZ1-363x267.jpg 363w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2013\/11\/Carrinho-de-Cha-JZ1-462x340.jpg 462w\" sizes=\"auto, (max-width: 563px) 100vw, 563px\" \/><\/a><p class=\"wp-caption-text\">Carrinho de Cha JZ por Jorge Zalszuspin<\/p><\/div>\n<div id=\"attachment_1146\" class=\"wp-caption alignnone\" style=\"width: 652px\"><a href=\"http:\/\/www.azdecor.com.br\/blog\/2013\/11\/criacao-e-sustentabilidade\/cadeira-de-balanco-rio\/\" rel=\"attachment wp-att-1146\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1146\" alt=\"Cadeira de Balan\u00e7o Rio por Oscar Niemeyer\" src=\"http:\/\/www.azdecor.com.br\/blog\/wp-content\/uploads\/2013\/11\/Cadeira-de-Balan\u00e7o-Rio.jpg\" width=\"652\" height=\"400\" srcset=\"https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2013\/11\/Cadeira-de-Balan\u00e7o-Rio.jpg 652w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2013\/11\/Cadeira-de-Balan\u00e7o-Rio-300x184.jpg 300w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2013\/11\/Cadeira-de-Balan\u00e7o-Rio-600x368.jpg 600w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2013\/11\/Cadeira-de-Balan\u00e7o-Rio-363x222.jpg 363w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2013\/11\/Cadeira-de-Balan\u00e7o-Rio-462x283.jpg 462w\" sizes=\"auto, (max-width: 652px) 100vw, 652px\" \/><\/a><p class=\"wp-caption-text\">Cadeira de Balan\u00e7o Rio por Oscar Niemeyer<\/p><\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A ETEL se consagrou como uma das maiores marcas de m\u00f3veis do Brasil e seu respeito ao meio ambiente \u00e9 marca registrada da empresa<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[35,175,41],"class_list":["post-1140","post","type-post","status-publish","format-standard","hentry","category-news","tag-design-brasileiro","tag-etel","tag-evento-az"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cria\u00e7\u00e3o e sustentabilidade - Blog Armazem AZ<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.armazem.az\/blog\/2013\/11\/criacao-e-sustentabilidade\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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