{"id":1204,"date":"2013-11-28T12:14:28","date_gmt":"2013-11-28T12:14:28","guid":{"rendered":"http:\/\/www.azdecor.com.br\/blog\/?p=1204"},"modified":"2014-01-07T22:16:02","modified_gmt":"2014-01-07T22:16:02","slug":"plastic-dreams","status":"publish","type":"post","link":"https:\/\/www.armazem.az\/blog\/2013\/11\/plastic-dreams\/","title":{"rendered":"Plastic dreams"},"content":{"rendered":"
\"Lorenza<\/a>

Lorenza Luti, Diretora de Marketing da Kartell<\/p><\/div>\n

A semana come\u00e7ou com a Kartell e est\u00e1 chegando ao fim com ela! \u00c9 que o Diretor Comercial Mundial da marca veio ao Brasil e incluiu a Flagship Store de Goi\u00e2nia em seu roteiro. Gilberto Negrini visitou a AZ Decor e sua loja anexa, da Kartell, na \u00faltima segunda (25). Mas Gilberto n\u00e3o veio sozinho ao Pa\u00eds, a Diretora de Marketing Lorenza Luti tamb\u00e9m aterrissou em terras tupiniquins e topou uma entrevista por telefone com nosso Blog AZ.<\/p>\n

Durante a conversa, Lorenza Luti elogiou designers nacionais e n\u00e3o p\u00f4de deixar de citar nomes de peso como os irm\u00e3os Campana e Sergio Rodrigues e lembrou ainda a import\u00e2ncia do Brasil para a Kartell, que tem aqui os maiores clientes da Am\u00e9rica do Sul.<\/p>\n

A marca italiana que come\u00e7ou em 1949 com Giulio Castelli, engenheiro qu\u00edmico que fabricava produtos de pl\u00e1stico para autom\u00f3veis, migrou sua fabrica\u00e7\u00e3o para produtos de casas e ganhou fama internacional pelo design sofisticado de suas pe\u00e7as, todas de pl\u00e1stico. Segundo a Diretora de Marketing \u201co cora\u00e7\u00e3o da empresa nunca mudou, combinamos pl\u00e1stico com o bom design, mas usando produtos industriais. Essas tr\u00eas coisas s\u00e3o a chave quando falamos na alma e no sucesso da Kartell\u201d.<\/p>\n

Lorenza Luti contou tamb\u00e9m do cuidado da marca antes de colocar um produto na prateleira. A sofistica\u00e7\u00e3o e a qualidade de Kartell foram alcan\u00e7adas com a dedica\u00e7\u00e3o na produ\u00e7\u00e3o dos produtos, \u201ctrabalhamos de dois a tr\u00eas anos em uma pe\u00e7a, melhorando-a antes de colocarmos no mercado\u201d, conta Lorenza.<\/p>\n

Quando a pergunta foi sobre as novidades, Lorenza sorriu e disse \u201csempre temos novidades\u201d. Os grandes lan\u00e7amentos da Kartell s\u00e3o reservados para a feira internacional de Mil\u00e3o, mas a marca divulga quase que mensalmente novos produtos. No Brasil, a ideia \u00e9 sempre crescer. \u201cTemos quatro Flag Stores aqui no pa\u00eds, mas estamos levando novas lojas para outras cidades como Curitiba e Recife\u201d, o plano da Kartell \u00e9 inaugurar outras tr\u00eas flagship stores brasileiras.<\/p>\n

 <\/p>\n

\"Gilberto<\/a>

Gilberto Negrini, Diretor Comercial Mundial da Kartell, ao lado de Dener Mallard, Diretor Comercial da Armaz\u00e9m da Decora\u00e7\u00e3o<\/p><\/div>\n

\"Gilberto<\/a>

Gilberto Negrini<\/p><\/div>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Em entrevista por telefone, a Diretora de Marketing da Kartell Lorenza Luti conta um pouco mais sobre as novidades da marca no Brasil<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[41,10,193],"class_list":["post-1204","post","type-post","status-publish","format-standard","hentry","category-inside-az","tag-evento-az","tag-kartell","tag-lorenza-luti"],"yoast_head":"\nPlastic dreams - Blog Armazem AZ<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.armazem.az\/blog\/2013\/11\/plastic-dreams\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Plastic dreams - Blog Armazem AZ\" \/>\n<meta property=\"og:description\" content=\"Em entrevista por telefone, a Diretora de Marketing da Kartell Lorenza Luti conta um pouco mais sobre as novidades da marca no Brasil\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.armazem.az\/blog\/2013\/11\/plastic-dreams\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Armazem AZ\" \/>\n<meta property=\"article:published_time\" content=\"2013-11-28T12:14:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-01-07T22:16:02+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.azdecor.com.br\/blog\/wp-content\/uploads\/2013\/11\/Lorenza-Luti.jpg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2013\\\/11\\\/plastic-dreams\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2013\\\/11\\\/plastic-dreams\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/#\\\/schema\\\/person\\\/327748a766bf4a46d7d2941d8ae8a231\"},\"headline\":\"Plastic dreams\",\"datePublished\":\"2013-11-28T12:14:28+00:00\",\"dateModified\":\"2014-01-07T22:16:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2013\\\/11\\\/plastic-dreams\\\/\"},\"wordCount\":400,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2013\\\/11\\\/plastic-dreams\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.azdecor.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/11\\\/Lorenza-Luti.jpg\",\"keywords\":[\"Evento AZ\",\"Kartell\",\"Lorenza Luti\"],\"articleSection\":[\"Inside AZ\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2013\\\/11\\\/plastic-dreams\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2013\\\/11\\\/plastic-dreams\\\/\",\"url\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2013\\\/11\\\/plastic-dreams\\\/\",\"name\":\"Plastic dreams - 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