{"id":1680,"date":"2014-01-29T23:38:38","date_gmt":"2014-01-29T23:38:38","guid":{"rendered":"http:\/\/www.azdecor.com.br\/blog\/?p=1680"},"modified":"2014-01-29T23:38:39","modified_gmt":"2014-01-29T23:38:39","slug":"o-mundo-de-plastico-da-kartell-em-destaque","status":"publish","type":"post","link":"https:\/\/www.armazem.az\/blog\/2014\/01\/o-mundo-de-plastico-da-kartell-em-destaque\/","title":{"rendered":"O mundo de pl\u00e1stico da Kartell em destaque"},"content":{"rendered":"

\"image003\"<\/a>
\n\u201cAt\u00e9 h\u00e1 pouco mais de meio s\u00e9culo, associar o pl\u00e1stico \u00e0 mat\u00e9ria-prima de luxo era quase uma heresia na It\u00e1lia. Meca do luxo e da alta qualidade, o pa\u00eds acostumou-se desde sempre a transformar ouro, pedras, madeira e outros materiais em arte. Entretanto, depois de um s\u00e9culo e meio do in\u00edcio da era industrial na Europa, esse pol\u00edmero sint\u00e9tico passou de descart\u00e1vel a desej\u00e1vel. Muito da nova imagem e da incorpora\u00e7\u00e3o desse material sint\u00e9tico \u00e0 produ\u00e7\u00e3o industrial deve-se \u00e0 Kartell. L\u00edder mundial na fabrica\u00e7\u00e3o de m\u00f3veis e utens\u00edlios de pl\u00e1stico, a empresa criada em 1949 pelo engenheiro qu\u00edmico Giulio Castelli conseguiu convencer n\u00e3o s\u00f3 os italianos, mas os consumidores de 96 pa\u00edses (o Brasil inclusive), de que decorar a sala de estar com uma cadeira de pl\u00e1stico transparente, a famosa 4801 Joe Colombo \u00e9 sinal de requinte\u201d<\/p>\n

\"Cadeira<\/a>

Cadeira 4801 Joe Colombo<\/p><\/div>\n

E foi com essas palavras que a ISTO\u00c9 DINHERO da \u00faltima semana abriu uma reportagem e espa\u00e7o na revista para homenagear a marca italiana que alcan\u00e7ou a decora\u00e7\u00e3o de requinte em todo o mundo e do jeito mais inesperado: com o pl\u00e1stico. Em entrevista para a revista, a herdeira e diretora da marca diz que o pl\u00e1stico \u00e9 a alma da Kartell. \u201cHoje, 70% dos produtos que vendemos s\u00e3o de pl\u00e1stico\u201d, revelou, com orgulho, Lorenza Luti.<\/p>\n

Na mat\u00e9ria de tr\u00eas p\u00e1ginas a revista ressalta o sucesso da empresa e o desejo de Lorenza em expandir ainda mais a Kartell no Brasil. Com a inaugura\u00e7\u00e3o de mais tr\u00eas flagship stores \u2013 em Santo Andr\u00e9, Curitiba e Recife \u2013 no fim do \u00faltimo ano, a Kartell j\u00e1 conta com sete lojas pr\u00f3prias no Brasil (uma delas em Goi\u00e2nia em espa\u00e7o anexo na AZ inclusive). A mat\u00e9ria lembra tamb\u00e9m as parcerias de sucesso da Kartell com o franc\u00eas Philippe Starck, a espanhola Patricia Urquiola e o holand\u00eas Marcel Wanders \u2013 grandes nomes do design mundial com poderes para valorizar qualquer pe\u00e7a.<\/p>\n

\"image004\"<\/a><\/p>\n

 <\/p>\n

\"image005\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

O sucesso da Kartell \u00e9 destaque na edi\u00e7\u00e3o de janeiro da revista ISTO\u00c9 DINHERO<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[276,10,193],"class_list":["post-1680","post","type-post","status-publish","format-standard","hentry","category-news","tag-istoe-dinhero","tag-kartell","tag-lorenza-luti"],"yoast_head":"\nO mundo de pl\u00e1stico da Kartell em destaque - Blog Armazem AZ<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.armazem.az\/blog\/2014\/01\/o-mundo-de-plastico-da-kartell-em-destaque\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O mundo de pl\u00e1stico da Kartell em destaque - Blog Armazem AZ\" \/>\n<meta property=\"og:description\" content=\"O sucesso da Kartell \u00e9 destaque na edi\u00e7\u00e3o de janeiro da revista ISTO\u00c9 DINHERO\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.armazem.az\/blog\/2014\/01\/o-mundo-de-plastico-da-kartell-em-destaque\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Armazem AZ\" \/>\n<meta property=\"article:published_time\" content=\"2014-01-29T23:38:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-01-29T23:38:39+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.azdecor.com.br\/blog\/wp-content\/uploads\/2014\/01\/image003.jpg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2014\\\/01\\\/o-mundo-de-plastico-da-kartell-em-destaque\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2014\\\/01\\\/o-mundo-de-plastico-da-kartell-em-destaque\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/#\\\/schema\\\/person\\\/327748a766bf4a46d7d2941d8ae8a231\"},\"headline\":\"O mundo de pl\u00e1stico da Kartell em destaque\",\"datePublished\":\"2014-01-29T23:38:38+00:00\",\"dateModified\":\"2014-01-29T23:38:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2014\\\/01\\\/o-mundo-de-plastico-da-kartell-em-destaque\\\/\"},\"wordCount\":366,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2014\\\/01\\\/o-mundo-de-plastico-da-kartell-em-destaque\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.azdecor.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/01\\\/image003.jpg\",\"keywords\":[\"ISTO\u00c9 DINHERO\",\"Kartell\",\"Lorenza Luti\"],\"articleSection\":[\"News\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2014\\\/01\\\/o-mundo-de-plastico-da-kartell-em-destaque\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2014\\\/01\\\/o-mundo-de-plastico-da-kartell-em-destaque\\\/\",\"url\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2014\\\/01\\\/o-mundo-de-plastico-da-kartell-em-destaque\\\/\",\"name\":\"O mundo de pl\u00e1stico da Kartell em destaque - 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