{"id":2300,"date":"2014-05-13T21:28:42","date_gmt":"2014-05-13T21:28:42","guid":{"rendered":"http:\/\/www.azdecor.com.br\/blog\/?p=2300"},"modified":"2014-05-15T16:13:29","modified_gmt":"2014-05-15T16:13:29","slug":"design-de-ponta-cabeca","status":"publish","type":"post","link":"https:\/\/www.armazem.az\/blog\/2014\/05\/design-de-ponta-cabeca\/","title":{"rendered":"Design de ponta-cabe\u00e7a"},"content":{"rendered":"
\"Bilheteria\/<\/a>

Bilheteria\/ Foyer – Heitor Arrais e W. Le\u00e3o Ogawa<\/p><\/div>\n

Na defini\u00e7\u00e3o mais simples da palavra e tendo como base a teoria cognitiva, perspectiva \u00e9 o ponto de vista ou escolha de um contexto de onde se parte o senso, a categoriza\u00e7\u00e3o, a medi\u00e7\u00e3o ou a codifica\u00e7\u00e3o de uma experi\u00eancia. Na perspectiva utilizada pelos arquitetos e urbanistas Heitor Arrais e W. Le\u00e3o Ogawa na constru\u00e7\u00e3o da Bilheteria\/Foyer da 18\u00aa Casa Cor Goi\u00e1s a experi\u00eancia veio de todas as dimens\u00f5es.<\/p>\n

A invers\u00e3o nas dimens\u00f5es, criada pela confus\u00e3o de onde \u00e9 teto e parede, perturba o espectador de uma forma criativa e divertida. \u201cNossa inten\u00e7\u00e3o era quebrar paradigmas e criar algo que fugisse ao comum, ent\u00e3o fundimos os m\u00f3veis nas paredes e no teto para confundir o espectador com o que \u00e9 ch\u00e3o e o que n\u00e3o \u00e9\u201d, explicou Ogawa em entrevista para o Blog AZ.
\n\"5\"<\/a><\/p>\n

Os 74 metros quadrados sob a responsabilidade dos arquitetos\u00a0se transformaram em um lugar nada comum e cheio de experimenta\u00e7\u00f5es. Os arquitetos jogaram em todos os cantos, do ch\u00e3o ao teto, v\u00e1rias pe\u00e7as criadas pela renomada marca italiana Kartell \u2013 exclusividade do Armaz\u00e9m da Decora\u00e7\u00e3o em Goi\u00e2nia. A Kartell \u00e9 conhecida pelas suas cria\u00e7\u00f5es luxuosas e inusitadas e o encontro entre os mobili\u00e1rios da marca e o ambiente criado por Heitor e Ogawa foi um casamento perfeito.<\/p>\n

Para Ogawa, o maior desafio foi encontrar o equil\u00edbrio. \u201cA maior dificuldade que enfrentamos foi vencer as leis da gravidade\u201d, contou aos risos o arquiteto que participa, junto com o s\u00f3cio, pela segunda vez da mostra em 2014. \u201cA Casa Cor Goi\u00e1s \u00e9 uma oportunidade dada ao profissional para que ele mostre ao p\u00fablico todas as possibilidades que a arquitetura proporciona\u201d, comentou Heitor.<\/p>\n

A Bilheteria ousada com um trabalho conceptual explorando todas as possibilidades da arquitetura e do design de interiores \u00e9 o ponto de entrada para uma mostra que se prop\u00f5e a explorar ao m\u00e1ximo a criatividade de seus expositores. O tema da Casa Cor 2014, Um olhar muda tudo<\/em>, \u00e9 encarnado no espa\u00e7o de Heitor e Ogawa, j\u00e1 que n\u00e3o h\u00e1 nada melhor para mudar um olhar do que desafi\u00e1-lo ao inusitado.
\n\"4\"<\/a> \"3\"<\/a> \"2\"<\/a><\/p>\n

Fotos: Marcus Camargo<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Heitor Arrais e W. Le\u00e3o Ogawa, pela segunda vez na Casa Cor Goi\u00e1s, encontraram fun\u00e7\u00f5es para l\u00e1 de criativas reinventando o design de interior com a linha Kartell<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[231,394,409,10,410],"class_list":["post-2300","post","type-post","status-publish","format-standard","hentry","category-news","tag-armazem-da-decoracao","tag-casa-cor-goias","tag-heitor-arrais","tag-kartell","tag-w-leao-ogawa"],"yoast_head":"\nDesign de ponta-cabe\u00e7a - Blog Armazem AZ<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.armazem.az\/blog\/2014\/05\/design-de-ponta-cabeca\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Design de ponta-cabe\u00e7a - Blog Armazem AZ\" \/>\n<meta property=\"og:description\" content=\"Heitor Arrais e W. 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