{"id":2920,"date":"2014-08-27T21:54:36","date_gmt":"2014-08-27T21:54:36","guid":{"rendered":"http:\/\/www.azdecor.com.br\/blog\/?p=2920"},"modified":"2014-08-27T21:54:36","modified_gmt":"2014-08-27T21:54:36","slug":"projeto-txturbano-nova-cara-para-a-rotina","status":"publish","type":"post","link":"https:\/\/www.armazem.az\/blog\/2014\/08\/projeto-txturbano-nova-cara-para-a-rotina\/","title":{"rendered":"Projeto #TXTURBANO: nova cara para a rotina"},"content":{"rendered":"<p><a href=\"http:\/\/www.azdecor.com.br\/blog\/2014\/08\/projeto-txturbano-nova-cara-para-a-rotina\/4-15\/\" rel=\"attachment wp-att-2929\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2929\" alt=\"4\" src=\"http:\/\/www.azdecor.com.br\/blog\/wp-content\/uploads\/2014\/08\/4.jpg\" width=\"768\" height=\"576\" srcset=\"https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2014\/08\/4.jpg 768w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2014\/08\/4-300x225.jpg 300w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2014\/08\/4-600x450.jpg 600w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2014\/08\/4-728x546.jpg 728w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2014\/08\/4-363x272.jpg 363w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2014\/08\/4-462x346.jpg 462w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a><br \/>\nPara os que acreditam que interven\u00e7\u00e3o urbana se faz apenas com o grafite, a dupla criativa de publicit\u00e1rios de S\u00e3o Paulo, Luiz Buzetto e Felipe D&#8217;Sousa, deram in\u00edcio a um projeto que vai quebrar esse paradigma. O #TXTURBANO surgiu quando Luiz e Felipe perceberam que a maioria das pessoas est\u00e1 t\u00e3o imersa em uma rotina que n\u00e3o param para perceber o mundo<\/p>\n<p>\u201cNotamos que a maioria das pessoas vive sempre uma mesma rotina e quer\u00edamos dar uma nova cara a ela\u201d, contou Luiz Buzetto. O #TXTURBANO nada mais \u00e9 do que uma interven\u00e7\u00e3o urbana para arrancar sorrisos e pensamentos por meio de frases espalhadas pelos espa\u00e7os p\u00fablicos das cidades.<\/p>\n<p>\u201cComo somos de S\u00e3o Paulo, a maioria das frases \u00e9 colada por aqui em trens, \u00f4nibus, nas ruas e avenidas\u201d, disse Buzetto. As frases podem estar em qualquer lugar e, como o projeto ganhou adeptos de outras cidades por meio das redes sociais, #TXTURBANO marcou presen\u00e7a tamb\u00e9m em Minas Gerais, Recife, Rio de Janeiro, Bras\u00edlia e no Sul do pa\u00eds.<\/p>\n<p>\u201cCome\u00e7amos com um adesivo no metr\u00f4 e quando vimos um sorriso da pessoa que passava ao ler a frase, n\u00e3o paramos mais\u201d, contou Luiz Buzetto. O que pode ser escrito em um #TXTURBANO: TUDO. Os criadores do projeto contam que a frase pode ser qualquer coisa que tire algu\u00e9m de sua rotina: uma piada engra\u00e7ado, algo que faz pensar, um trecho de m\u00fasica.<\/p>\n<p>\u201cAs frases costumam ser simples e diretas, para facilitar a leitura e podem ser escritas em post-its, adesivos ou em qualquer lugar\u201d, explicou um dos fundadores do projeto. Quem quiser participar, basta escrever sua frase publicar no Instagram com a hashtag TXTURBANO.<\/p>\n<p><a href=\"http:\/\/www.azdecor.com.br\/blog\/2014\/08\/projeto-txturbano-nova-cara-para-a-rotina\/10-3\/\" rel=\"attachment wp-att-2933\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2933\" alt=\"10\" src=\"http:\/\/www.azdecor.com.br\/blog\/wp-content\/uploads\/2014\/08\/10.jpg\" width=\"768\" height=\"576\" srcset=\"https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2014\/08\/10.jpg 768w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2014\/08\/10-300x225.jpg 300w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2014\/08\/10-600x450.jpg 600w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2014\/08\/10-728x546.jpg 728w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2014\/08\/10-363x272.jpg 363w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2014\/08\/10-462x346.jpg 462w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a> <a href=\"http:\/\/www.azdecor.com.br\/blog\/2014\/08\/projeto-txturbano-nova-cara-para-a-rotina\/attachment\/9\/\" rel=\"attachment wp-att-2932\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2932\" alt=\"9\" src=\"http:\/\/www.azdecor.com.br\/blog\/wp-content\/uploads\/2014\/08\/9.jpg\" width=\"800\" height=\"600\" srcset=\"https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2014\/08\/9.jpg 800w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2014\/08\/9-300x225.jpg 300w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2014\/08\/9-600x450.jpg 600w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2014\/08\/9-728x546.jpg 728w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2014\/08\/9-363x272.jpg 363w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2014\/08\/9-462x346.jpg 462w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a> <a href=\"http:\/\/www.azdecor.com.br\/blog\/2014\/08\/projeto-txturbano-nova-cara-para-a-rotina\/7-4\/\" rel=\"attachment wp-att-2931\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2931\" alt=\"7\" src=\"http:\/\/www.azdecor.com.br\/blog\/wp-content\/uploads\/2014\/08\/7.jpg\" width=\"768\" height=\"576\" srcset=\"https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2014\/08\/7.jpg 768w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2014\/08\/7-300x225.jpg 300w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2014\/08\/7-600x450.jpg 600w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2014\/08\/7-728x546.jpg 728w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2014\/08\/7-363x272.jpg 363w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2014\/08\/7-462x346.jpg 462w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a> <a href=\"http:\/\/www.azdecor.com.br\/blog\/2014\/08\/projeto-txturbano-nova-cara-para-a-rotina\/5-8\/\" rel=\"attachment wp-att-2930\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2930\" alt=\"5\" src=\"http:\/\/www.azdecor.com.br\/blog\/wp-content\/uploads\/2014\/08\/5.jpg\" width=\"703\" height=\"527\" srcset=\"https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2014\/08\/5.jpg 703w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2014\/08\/5-300x224.jpg 300w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2014\/08\/5-600x449.jpg 600w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2014\/08\/5-363x272.jpg 363w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2014\/08\/5-462x346.jpg 462w\" sizes=\"auto, (max-width: 703px) 100vw, 703px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Com criatividade e humor publicit\u00e1rios criam projeto de interven\u00e7\u00e3o urbana com o objetivo de dar nova cara para a rotina<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[539,538],"class_list":["post-2920","post","type-post","status-publish","format-standard","hentry","category-news","tag-intervencao-urbana","tag-projeto-txturbano"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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