{"id":2971,"date":"2014-09-03T18:19:06","date_gmt":"2014-09-03T18:19:06","guid":{"rendered":"http:\/\/www.azdecor.com.br\/blog\/?p=2971"},"modified":"2014-09-03T18:19:06","modified_gmt":"2014-09-03T18:19:06","slug":"e-de-etel-carmona","status":"publish","type":"post","link":"https:\/\/www.armazem.az\/blog\/2014\/09\/e-de-etel-carmona\/","title":{"rendered":"E de Etel Carmona"},"content":{"rendered":"

\"ALPHABETO<\/a>
\nOs ares do campo, a paix\u00e3o pelo design e o talento nato de Etel Carmona foram os ingredientes perfeitos para que a autodidata designer criasse, h\u00e1 mais de 20 anos, a Etel Interiores, maior express\u00e3o em m\u00f3veis de luxo do Brasil. Em seu s\u00edtio localizado no interior de S\u00e3o Paulo, Etel descobriu o valor da madeira por traz do verniz e da pintura dos m\u00f3veis prontos. Etel passou a ver o material como seu maior aliado.<\/p>\n

Ela costuma dizer que tem \u201cintimidade com a madeira\u201d respeitando a sustentabilidade, conceito intr\u00ednseco ao seu trabalho, resultando em \u201cdesenvolvimento sem desmatamento, respeito pela Terra e pelos povos\u201d. Etel Interiores tornou-se a primeira moveleira no Brasil certificada pelo Forest Stewardship Council (FSC), uma entidade internacional pioneira na certifica\u00e7\u00e3o de madeira.<\/p>\n

Em 1988 Etel lan\u00e7ava juntamente com Claudia Moreira Salles pe\u00e7as in\u00e9ditas de mobili\u00e1rio em um trabalho que reuniu beleza, acabamento perfeito e um cuidado especial na fabrica\u00e7\u00e3o, caracter\u00edsticas que seguiram a designer em toda a sua carreira. O Livreiro Jatob\u00e1 \u00e9 um \u00f3timo exemplo da alian\u00e7a entre qualidade, bom gosto e, claro, muita madeira. A pe\u00e7a, fabricada em tr\u00eas tamanhos (m\u00e3e, filha e neta), tem como base o conceito de \u201cjardinagem florestal\u201d praticado na AMATA, empresa brasileira na qual Etel \u00e9 s\u00f3cia e que tem como principal produto a madeira certificada.<\/p>\n

O trio de livreiros foi produzido por meio da colheita da madeira determinada pela natureza \u2013 jardinagem florestal. \u201cColhemos as esp\u00e9cies mais abundantes e que, geralmente, s\u00e3o desprezadas pela ind\u00fastria convencional. Cada \u00e1rvore s\u00f3 \u00e9 colhida se tiver uma \u2018filha\u2019 j\u00e1 produzindo sementes e duas \u2018jovens netas\u2019 vigorosas\u201d, explica a empres\u00e1ria. O volume colhido \u00e9 regulado pela taxa de crescimento da floresta. Dessa forma, a sustentabilidade das colheitas futuras fica assegurada.<\/p>\n

\u00c9 com respeito pelo meio ambiente, eleg\u00e2ncia e qualidade na fabrica\u00e7\u00e3o dos m\u00f3veis que o Blog AZ dedica o E a Etel Carmona. Porque Design \u00e9 Nosso Mundo.<\/p>\n","protected":false},"excerpt":{"rendered":"

Livreiros Jatoba<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[547,169,548],"class_list":["post-2971","post","type-post","status-publish","format-standard","hentry","category-design-e-meu-mundo","tag-e-de-etel-carmona","tag-etel-carmona","tag-livreiros-jatoba"],"yoast_head":"\nE de Etel Carmona - Blog Armazem AZ<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.armazem.az\/blog\/2014\/09\/e-de-etel-carmona\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E de Etel Carmona - Blog Armazem AZ\" \/>\n<meta property=\"og:description\" content=\"Livreiros Jatoba\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.armazem.az\/blog\/2014\/09\/e-de-etel-carmona\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Armazem AZ\" \/>\n<meta property=\"article:published_time\" content=\"2014-09-03T18:19:06+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.azdecor.com.br\/blog\/wp-content\/uploads\/2014\/09\/ALPHABETO-AZ-redes-sociais-E.jpg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2014\\\/09\\\/e-de-etel-carmona\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2014\\\/09\\\/e-de-etel-carmona\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/#\\\/schema\\\/person\\\/327748a766bf4a46d7d2941d8ae8a231\"},\"headline\":\"E de Etel Carmona\",\"datePublished\":\"2014-09-03T18:19:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2014\\\/09\\\/e-de-etel-carmona\\\/\"},\"wordCount\":337,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2014\\\/09\\\/e-de-etel-carmona\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.azdecor.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/09\\\/ALPHABETO-AZ-redes-sociais-E.jpg\",\"keywords\":[\"E de Etel Carmona\",\"Etel Carmona\",\"Livreiros Jatoba\"],\"articleSection\":[\"Design \u00e9 meu mundo\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2014\\\/09\\\/e-de-etel-carmona\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2014\\\/09\\\/e-de-etel-carmona\\\/\",\"url\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2014\\\/09\\\/e-de-etel-carmona\\\/\",\"name\":\"E de Etel Carmona - 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