{"id":3028,"date":"2014-09-18T18:46:56","date_gmt":"2014-09-18T18:46:56","guid":{"rendered":"http:\/\/www.azdecor.com.br\/blog\/?p=3028"},"modified":"2014-09-19T17:02:22","modified_gmt":"2014-09-19T17:02:22","slug":"kartellpralevarpracasa","status":"publish","type":"post","link":"https:\/\/www.armazem.az\/blog\/2014\/09\/kartellpralevarpracasa\/","title":{"rendered":"#Kartellpralevarpracasa"},"content":{"rendered":"

\"Kartell<\/a>
\n\u00c9 ineg\u00e1vel que a Kartell \u00e9 a empresa protagonista do design internacional e inquestion\u00e1vel a qualidade das suas pe\u00e7as. A curiosa hist\u00f3ria da Kartell come\u00e7a em 1949 quando o engenheiro qu\u00edmico Giulio Castelli fabricava produtos de pl\u00e1stico para autom\u00f3veis. A empresa mudou o foco em sua produ\u00e7\u00e3o, mas aproveitou as habilidades do qu\u00edmico para manter na f\u00e1brica a mesma mat\u00e9ria prima utilizada nos produtos automobil\u00edsticos: o pl\u00e1stico.<\/p>\n

Curioso \u00e9 pensar como um material, aparentemente t\u00e3o fr\u00e1gil, pode se transformar em artigos de luxo t\u00e3o desej\u00e1veis. A Kartell provou que isto \u00e9 poss\u00edvel. As transpar\u00eancias, os vidros, os espelhos e acr\u00edlicos ultrassofisticados s\u00e3o cuidadosamente trabalhados antes de serem apresentados ao p\u00fablico. Em entrevista ao Blog AZ, a Diretora de Marketing da Kartell, Lorenza Luti, contou que a empresa trabalha de dois a tr\u00eas anos em uma pe\u00e7a, melhorando-a antes de coloc\u00e1-la no mercado.<\/p>\n

\u201cO cora\u00e7\u00e3o da empresa nunca mudou, combinamos pl\u00e1stico com o bom design, mas usando produtos industriais. Essas tr\u00eas coisas s\u00e3o a chave quando falamos na alma e no sucesso da Kartell\u201d, explicou Lorenza por telefone em uma visita que fez ao Brasil no fim de 2013. Se hoje cadeiras e objetos de pl\u00e1stico s\u00e3o artigos de luxo, devemos isto \u00e0 Kartell.<\/p>\n

Os produtos da empresa est\u00e3o presentes em mais de 130 pa\u00edses e sua import\u00e2ncia foi contada em uma retrospectiva em forma de livro publicada pela conceituada editora Taschen. Kartell: A Cultura dos Pl\u00e1sticos<\/em> relata evolu\u00e7\u00f5es e conquistas da empresa, tanto em termos est\u00e9ticos, quanto tecnol\u00f3gicos. Nomes como o de Claudio e Lorenza Luti, al\u00e9m de Phillipe Stark est\u00e3o l\u00e1, junto aos de outros designers, para explicar o sucesso Kartell.<\/p>\n

Colocar uma pe\u00e7a Kartell em composi\u00e7\u00e3o \u00e9 mais que dar leveza e luxo ao ambiente, \u00e9 trazer uma parte importante da hist\u00f3ria do design para dentro de casa. O Armaz\u00e9m da Decora\u00e7\u00e3o est\u00e1 lan\u00e7ando uma dessas promo\u00e7\u00f5es que chega como um furac\u00e3o e vai embora na mesma velocidade, para dar ao p\u00fablico uma chance imperd\u00edvel de levar um produto Kartell para casa.<\/p>\n

\"Kartell<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Empresa italiana que transformou pl\u00e1stico em artigo de luxo est\u00e1 no AZ Decor pronta para ser levada para casa<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[566,567,568,14],"class_list":["post-3028","post","type-post","status-publish","format-standard","hentry","category-news","tag-kartellpralevarpracasa","tag-kartell-em-composicao","tag-objetos-de-luxo","tag-plastico"],"yoast_head":"\n#Kartellpralevarpracasa - Blog Armazem AZ<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.armazem.az\/blog\/2014\/09\/kartellpralevarpracasa\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"#Kartellpralevarpracasa - Blog Armazem AZ\" \/>\n<meta property=\"og:description\" content=\"Empresa italiana que transformou pl\u00e1stico em artigo de luxo est\u00e1 no AZ Decor pronta para ser levada para casa\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.armazem.az\/blog\/2014\/09\/kartellpralevarpracasa\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Armazem AZ\" \/>\n<meta property=\"article:published_time\" content=\"2014-09-18T18:46:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-09-19T17:02:22+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.azdecor.com.br\/blog\/wp-content\/uploads\/2014\/09\/Kartell-Milano.jpg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2014\\\/09\\\/kartellpralevarpracasa\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2014\\\/09\\\/kartellpralevarpracasa\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/#\\\/schema\\\/person\\\/327748a766bf4a46d7d2941d8ae8a231\"},\"headline\":\"#Kartellpralevarpracasa\",\"datePublished\":\"2014-09-18T18:46:56+00:00\",\"dateModified\":\"2014-09-19T17:02:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2014\\\/09\\\/kartellpralevarpracasa\\\/\"},\"wordCount\":376,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2014\\\/09\\\/kartellpralevarpracasa\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.azdecor.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/09\\\/Kartell-Milano.jpg\",\"keywords\":[\"#Kartellpralevarpracasa\",\"Kartell em composi\u00e7\u00e3o\",\"objetos de luxo\",\"pl\u00e1stico\"],\"articleSection\":[\"News\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2014\\\/09\\\/kartellpralevarpracasa\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2014\\\/09\\\/kartellpralevarpracasa\\\/\",\"url\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2014\\\/09\\\/kartellpralevarpracasa\\\/\",\"name\":\"#Kartellpralevarpracasa - 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