{"id":3036,"date":"2014-09-19T19:19:22","date_gmt":"2014-09-19T19:19:22","guid":{"rendered":"http:\/\/www.azdecor.com.br\/blog\/?p=3036"},"modified":"2014-09-19T19:19:22","modified_gmt":"2014-09-19T19:19:22","slug":"j-de-jorge-zalszupin","status":"publish","type":"post","link":"https:\/\/www.armazem.az\/blog\/2014\/09\/j-de-jorge-zalszupin\/","title":{"rendered":"J de Jorge Zalszupin"},"content":{"rendered":"

\"ALPHABETO<\/a>
\nJorge Zalszupin nasceu em Vars\u00f3via, Pol\u00f4nia, em 1922. Formou-se arquiteto na Rom\u00eania em 1945 e aterrissou no Brasil em 1949. Sua chegada em terras tupiniquins coincidiu com a onda desenvolvimentista que se alastrava pelo pa\u00eds no p\u00f3s-guerra. O movimento modernista come\u00e7ou a ser sentido no design, condi\u00e7\u00e3o ideal para que Jorge desenvolvesse sua arquitetura po\u00e9tica e vanguardista.<\/p>\n

N\u00e3o deu outra, suas cria\u00e7\u00f5es foram muito bem aceitas pelas cabe\u00e7as mais abertas. Sua marca, L\u00b4Atelier, espalhou-se por quase todo o pa\u00eds naquele per\u00edodo, assim como o seu nome. No come\u00e7o dos anos 1970, entretanto, com s\u00e9rios problemas financeiros, l\u2019Atelier foi vendida para um grupo empresarial. Zalszupin investiu o dinheiro na cria\u00e7\u00e3o ampliando a equipe de designers que trabalhavam com ele e passou a contar com ajudas ilustres como Oswaldo Mellone, Paulo Jorge Pedreira e L\u00edlian Weimberg.<\/p>\n

Os designers batizaram o grupo de Forsa e a uni\u00e3o durou at\u00e9 a d\u00e9cada seguinte. Com o fim da parceria, Jorge Zalszupin passou a se dedicar exclusivamente para a arquitetura. Mais de 20 anos ap\u00f3s o fim da Forsa, outra empresa voltou a colocar o nome de Zalszupin no centro do mercado mobili\u00e1rio. A partir dos anos 2000, a Etel Interiores come\u00e7ou a reeditar as pe\u00e7as criadas pelo designer na segunda metade do s\u00e9culo 20.<\/p>\n

Segundo Etel Carmona, foi um acaso de sorte que uniu sua empresa e Jorge Zalszupin. A Etel transformou o designer polon\u00eas em parte essencial do corpo de designers e reedi\u00e7\u00f5es da marca. Etel Carmona conseguiu inclusive trazer o designer de volta para suas pranchetas ap\u00f3s 45 anos sem desenhar nenhum m\u00f3vel e em 2010 ele lan\u00e7ou uma nova vers\u00e3o para a poltrona Ver\u00f4nica.<\/p>\n

Em uma dessas edi\u00e7\u00f5es, os amantes do design receberam a Poltrona Dinamarquesa. Um dos grandes \u00edcones de sua cria\u00e7\u00e3o, a Poltrona Dinamarquesa foi sua primeira pe\u00e7a a ser produzida em s\u00e9rie. Desenhada em 1959, com tra\u00e7os curvil\u00edneos e acabamento impec\u00e1vel, a Dinamarquesa passou a ser reeditada pela Etel em 2004. A import\u00e2ncia do trabalho de Jorge Zalszupin \u00e9 inquestion\u00e1vel. Este ano, sua careira foi tema do livro Jorge Zalszupin \u2013 Design Moderno no Brasil e como Design \u00e9 Nosso Mundo, o Z \u00e9 de Jorge Zalszupin.<\/p>\n","protected":false},"excerpt":{"rendered":"

Poltrona Dinamarquesa<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[560,570,294,569],"class_list":["post-3036","post","type-post","status-publish","format-standard","hentry","category-design-e-meu-mundo","tag-alphabeto-az","tag-j-de-jorge-zalszupin","tag-jorge-zalszupin","tag-poltrona-dinamarquesa"],"yoast_head":"\nJ de Jorge Zalszupin - Blog Armazem AZ<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.armazem.az\/blog\/2014\/09\/j-de-jorge-zalszupin\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"J de Jorge Zalszupin - Blog Armazem AZ\" \/>\n<meta property=\"og:description\" content=\"Poltrona Dinamarquesa\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.armazem.az\/blog\/2014\/09\/j-de-jorge-zalszupin\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Armazem AZ\" \/>\n<meta property=\"article:published_time\" content=\"2014-09-19T19:19:22+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.azdecor.com.br\/blog\/wp-content\/uploads\/2014\/09\/ALPHABETO-AZ-redes-sociais-J.jpg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2014\\\/09\\\/j-de-jorge-zalszupin\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2014\\\/09\\\/j-de-jorge-zalszupin\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/#\\\/schema\\\/person\\\/327748a766bf4a46d7d2941d8ae8a231\"},\"headline\":\"J de Jorge Zalszupin\",\"datePublished\":\"2014-09-19T19:19:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2014\\\/09\\\/j-de-jorge-zalszupin\\\/\"},\"wordCount\":389,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2014\\\/09\\\/j-de-jorge-zalszupin\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.azdecor.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/09\\\/ALPHABETO-AZ-redes-sociais-J.jpg\",\"keywords\":[\"ALPHABETO AZ\",\"J de Jorge Zalszupin\",\"Jorge Zalszupin\",\"Poltrona Dinamarquesa\"],\"articleSection\":[\"Design \u00e9 meu mundo\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2014\\\/09\\\/j-de-jorge-zalszupin\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2014\\\/09\\\/j-de-jorge-zalszupin\\\/\",\"url\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2014\\\/09\\\/j-de-jorge-zalszupin\\\/\",\"name\":\"J de Jorge Zalszupin - 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