{"id":3044,"date":"2014-09-22T23:55:19","date_gmt":"2014-09-22T23:55:19","guid":{"rendered":"http:\/\/www.azdecor.com.br\/blog\/?p=3044"},"modified":"2014-09-22T23:55:19","modified_gmt":"2014-09-22T23:55:19","slug":"kartell-em-composicao","status":"publish","type":"post","link":"https:\/\/www.armazem.az\/blog\/2014\/09\/kartell-em-composicao\/","title":{"rendered":"Kartell em composi\u00e7\u00e3o"},"content":{"rendered":"

\"Kartell<\/a><\/p>\n

Pl\u00e1sticos s\u00e3o materiais org\u00e2nicos polim\u00e9ricos sint\u00e9ticos e passaram a ser utilizados em grandes escala no in\u00edcio do s\u00e9culo 20. A principal raz\u00e3o para o uso desenfreado do material que havia sido descoberto menos de um s\u00e9culo antes era seu relativo baixo custo para as ind\u00fastrias. Quando se popularizaram, era imposs\u00edvel associar o material ao mercado de luxo.<\/p>\n

Ap\u00f3s 1949, quando o engenheiro qu\u00edmico Giulio Castelli come\u00e7ou a utilizar o pl\u00e1stico na produ\u00e7\u00e3o moveleira, a Kartell mostrou ao mundo que \u00e9 poss\u00edvel associar pl\u00e1stico ao mercado de alto padr\u00e3o. Trinta anos ap\u00f3s o in\u00edcio da empresa no ramo moveleiro, Claudio Luti, filho do engenheiro qu\u00edmico, assumiu a empresa e a transformou em uma das mais importantes do seguimento em todo o mundo.<\/p>\n

A Kartell conta com uma pequena rede de sete butiques em quatro regi\u00f5es brasileiras \u2013 Goi\u00e2nia entre elas. No mundo j\u00e1 s\u00e3o 130 flagships, 200 lojas e 4 mil pontos de venda. Lorenza Luti, neta de Castelli e herdeira de Luti, assumiu a dire\u00e7\u00e3o de Marketing da Kartell e contou em sua \u00faltima passagem pelo Brasil que 70% dos produtos da empresa s\u00e3o de pl\u00e1stico. \u201cEsse material \u00e9 a alma da Kartell\u201d, confessou em entrevista para a ISTO\u00c9 DINHEIRO.<\/p>\n

Com a mat\u00e9ria prima t\u00e3o em alta, o pl\u00e1stico conquistou tamb\u00e9m o mundo da moda. Nos desfiles de outono-inverno que abriram a esta\u00e7\u00e3o em 2014, grifes como Chanel, Valentino e Christian Louboutin apostaram no pl\u00e1stico como elemento central de suas cole\u00e7\u00f5es. Bolsas, sapatos e at\u00e9 sobretudos foram fabricados com o material que se tornou sin\u00f4nimo de alto padr\u00e3o.<\/p>\n

A sofistica\u00e7\u00e3o da Kartell \u00e9 certa, mas \u00e9 dif\u00edcil imaginar que produtos provenientes de materiais sint\u00e9ticos podem fazer parte de uma decora\u00e7\u00e3o sem pesar no excesso. Mas uma pe\u00e7a Kartell em composi\u00e7\u00e3o quebra o ambiente de forma delicada, despojada e com bastante luxo. Cl\u00e1udio Luti abriu as portas de sua casa em Mil\u00e3o para a revista Vogue e mostrou como os objetos de sua marca marcam cada ambiente. Confiram nas fotos de Giorgio Possenti.<\/p>\n

Descubra como utilizar, al\u00e9m das poltronas, lumin\u00e1rias e objetos de decora\u00e7\u00e3o da Kartell em sua casa e aproveite as condi\u00e7\u00f5es especiais oferecidas pelo Armaz\u00e9m da Decora\u00e7\u00e3o esta semana na compra de produtos da marca. #Kartellpralevarpracasa.<\/p>\n

\"FOTOS<\/a> \"cv339_editorial_claudio_luti_13\"<\/a> \"cv339_editorial_claudio_luti_04\"<\/a> \"cv339_editorial_claudio_luti_12\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Inspire-se na casa de Cla\u00fadio Luti para criar ambientes com a Kartell em composi\u00e7\u00e3o<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[566,573,567,572,69],"class_list":["post-3044","post","type-post","status-publish","format-standard","hentry","category-inside-az","tag-kartellpralevarpracasa","tag-decoracao-de-plastico","tag-kartell-em-composicao","tag-plastico-de-luxo","tag-sale-az"],"yoast_head":"\nKartell em composi\u00e7\u00e3o - Blog Armazem AZ<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.armazem.az\/blog\/2014\/09\/kartell-em-composicao\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kartell em composi\u00e7\u00e3o - Blog Armazem AZ\" \/>\n<meta property=\"og:description\" content=\"Inspire-se na casa de Cla\u00fadio Luti para criar ambientes com a Kartell em composi\u00e7\u00e3o\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.armazem.az\/blog\/2014\/09\/kartell-em-composicao\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Armazem AZ\" \/>\n<meta property=\"article:published_time\" content=\"2014-09-22T23:55:19+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.azdecor.com.br\/blog\/wp-content\/uploads\/2014\/09\/Kartell-para-levar-para-casa.jpg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2014\\\/09\\\/kartell-em-composicao\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2014\\\/09\\\/kartell-em-composicao\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/#\\\/schema\\\/person\\\/327748a766bf4a46d7d2941d8ae8a231\"},\"headline\":\"Kartell em composi\u00e7\u00e3o\",\"datePublished\":\"2014-09-22T23:55:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2014\\\/09\\\/kartell-em-composicao\\\/\"},\"wordCount\":410,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2014\\\/09\\\/kartell-em-composicao\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.azdecor.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/09\\\/Kartell-para-levar-para-casa.jpg\",\"keywords\":[\"#Kartellpralevarpracasa\",\"Decora\u00e7\u00e3o de pl\u00e1stico\",\"Kartell em composi\u00e7\u00e3o\",\"pl\u00e1stico de luxo\",\"Sale AZ\"],\"articleSection\":[\"Inside AZ\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2014\\\/09\\\/kartell-em-composicao\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2014\\\/09\\\/kartell-em-composicao\\\/\",\"url\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2014\\\/09\\\/kartell-em-composicao\\\/\",\"name\":\"Kartell em composi\u00e7\u00e3o - Blog Armazem AZ\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2014\\\/09\\\/kartell-em-composicao\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2014\\\/09\\\/kartell-em-composicao\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.azdecor.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/09\\\/Kartell-para-levar-para-casa.jpg\",\"datePublished\":\"2014-09-22T23:55:19+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2014\\\/09\\\/kartell-em-composicao\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2014\\\/09\\\/kartell-em-composicao\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2014\\\/09\\\/kartell-em-composicao\\\/#primaryimage\",\"url\":\"http:\\\/\\\/www.azdecor.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/09\\\/Kartell-para-levar-para-casa.jpg\",\"contentUrl\":\"http:\\\/\\\/www.azdecor.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/09\\\/Kartell-para-levar-para-casa.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2014\\\/09\\\/kartell-em-composicao\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Kartell em composi\u00e7\u00e3o\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/\",\"name\":\"Blog Armazem AZ\",\"description\":\"Movidos pelo Design\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/#organization\",\"name\":\"Armazem AZ\",\"url\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/LOGO-AZ2021.jpeg\",\"contentUrl\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/LOGO-AZ2021.jpeg\",\"width\":259,\"height\":164,\"caption\":\"Armazem AZ\"},\"image\":{\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/#\\\/schema\\\/person\\\/327748a766bf4a46d7d2941d8ae8a231\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b14e5a60ce1bc9d4b71ea8327e6504633174e87d7c09cc1e7ed705d03b02293a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b14e5a60ce1bc9d4b71ea8327e6504633174e87d7c09cc1e7ed705d03b02293a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b14e5a60ce1bc9d4b71ea8327e6504633174e87d7c09cc1e7ed705d03b02293a?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Kartell em composi\u00e7\u00e3o - Blog Armazem AZ","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.armazem.az\/blog\/2014\/09\/kartell-em-composicao\/","og_locale":"pt_BR","og_type":"article","og_title":"Kartell em composi\u00e7\u00e3o - Blog Armazem AZ","og_description":"Inspire-se na casa de Cla\u00fadio Luti para criar ambientes com a Kartell em composi\u00e7\u00e3o","og_url":"https:\/\/www.armazem.az\/blog\/2014\/09\/kartell-em-composicao\/","og_site_name":"Blog Armazem AZ","article_published_time":"2014-09-22T23:55:19+00:00","og_image":[{"url":"http:\/\/www.azdecor.com.br\/blog\/wp-content\/uploads\/2014\/09\/Kartell-para-levar-para-casa.jpg","type":"","width":"","height":""}],"author":"admin","twitter_misc":{"Escrito por":"admin","Est. tempo de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.armazem.az\/blog\/2014\/09\/kartell-em-composicao\/#article","isPartOf":{"@id":"https:\/\/www.armazem.az\/blog\/2014\/09\/kartell-em-composicao\/"},"author":{"name":"admin","@id":"https:\/\/www.armazem.az\/blog\/#\/schema\/person\/327748a766bf4a46d7d2941d8ae8a231"},"headline":"Kartell em composi\u00e7\u00e3o","datePublished":"2014-09-22T23:55:19+00:00","mainEntityOfPage":{"@id":"https:\/\/www.armazem.az\/blog\/2014\/09\/kartell-em-composicao\/"},"wordCount":410,"commentCount":0,"publisher":{"@id":"https:\/\/www.armazem.az\/blog\/#organization"},"image":{"@id":"https:\/\/www.armazem.az\/blog\/2014\/09\/kartell-em-composicao\/#primaryimage"},"thumbnailUrl":"http:\/\/www.azdecor.com.br\/blog\/wp-content\/uploads\/2014\/09\/Kartell-para-levar-para-casa.jpg","keywords":["#Kartellpralevarpracasa","Decora\u00e7\u00e3o de pl\u00e1stico","Kartell em composi\u00e7\u00e3o","pl\u00e1stico de luxo","Sale AZ"],"articleSection":["Inside AZ"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.armazem.az\/blog\/2014\/09\/kartell-em-composicao\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.armazem.az\/blog\/2014\/09\/kartell-em-composicao\/","url":"https:\/\/www.armazem.az\/blog\/2014\/09\/kartell-em-composicao\/","name":"Kartell em composi\u00e7\u00e3o - Blog Armazem AZ","isPartOf":{"@id":"https:\/\/www.armazem.az\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.armazem.az\/blog\/2014\/09\/kartell-em-composicao\/#primaryimage"},"image":{"@id":"https:\/\/www.armazem.az\/blog\/2014\/09\/kartell-em-composicao\/#primaryimage"},"thumbnailUrl":"http:\/\/www.azdecor.com.br\/blog\/wp-content\/uploads\/2014\/09\/Kartell-para-levar-para-casa.jpg","datePublished":"2014-09-22T23:55:19+00:00","breadcrumb":{"@id":"https:\/\/www.armazem.az\/blog\/2014\/09\/kartell-em-composicao\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.armazem.az\/blog\/2014\/09\/kartell-em-composicao\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.armazem.az\/blog\/2014\/09\/kartell-em-composicao\/#primaryimage","url":"http:\/\/www.azdecor.com.br\/blog\/wp-content\/uploads\/2014\/09\/Kartell-para-levar-para-casa.jpg","contentUrl":"http:\/\/www.azdecor.com.br\/blog\/wp-content\/uploads\/2014\/09\/Kartell-para-levar-para-casa.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.armazem.az\/blog\/2014\/09\/kartell-em-composicao\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/www.armazem.az\/blog\/"},{"@type":"ListItem","position":2,"name":"Kartell em composi\u00e7\u00e3o"}]},{"@type":"WebSite","@id":"https:\/\/www.armazem.az\/blog\/#website","url":"https:\/\/www.armazem.az\/blog\/","name":"Blog Armazem AZ","description":"Movidos pelo Design","publisher":{"@id":"https:\/\/www.armazem.az\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.armazem.az\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/www.armazem.az\/blog\/#organization","name":"Armazem AZ","url":"https:\/\/www.armazem.az\/blog\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.armazem.az\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2021\/08\/LOGO-AZ2021.jpeg","contentUrl":"https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2021\/08\/LOGO-AZ2021.jpeg","width":259,"height":164,"caption":"Armazem AZ"},"image":{"@id":"https:\/\/www.armazem.az\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.armazem.az\/blog\/#\/schema\/person\/327748a766bf4a46d7d2941d8ae8a231","name":"admin","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/b14e5a60ce1bc9d4b71ea8327e6504633174e87d7c09cc1e7ed705d03b02293a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b14e5a60ce1bc9d4b71ea8327e6504633174e87d7c09cc1e7ed705d03b02293a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b14e5a60ce1bc9d4b71ea8327e6504633174e87d7c09cc1e7ed705d03b02293a?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/www.armazem.az\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.armazem.az\/blog\/wp-json\/wp\/v2\/posts\/3044","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.armazem.az\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.armazem.az\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.armazem.az\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.armazem.az\/blog\/wp-json\/wp\/v2\/comments?post=3044"}],"version-history":[{"count":2,"href":"https:\/\/www.armazem.az\/blog\/wp-json\/wp\/v2\/posts\/3044\/revisions"}],"predecessor-version":[{"id":3050,"href":"https:\/\/www.armazem.az\/blog\/wp-json\/wp\/v2\/posts\/3044\/revisions\/3050"}],"wp:attachment":[{"href":"https:\/\/www.armazem.az\/blog\/wp-json\/wp\/v2\/media?parent=3044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.armazem.az\/blog\/wp-json\/wp\/v2\/categories?post=3044"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.armazem.az\/blog\/wp-json\/wp\/v2\/tags?post=3044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}