{"id":3145,"date":"2014-10-11T21:37:50","date_gmt":"2014-10-11T21:37:50","guid":{"rendered":"http:\/\/www.azdecor.com.br\/blog\/?p=3145"},"modified":"2014-10-11T21:41:01","modified_gmt":"2014-10-11T21:41:01","slug":"p-de-paulo-mendes-da-rocha","status":"publish","type":"post","link":"https:\/\/www.armazem.az\/blog\/2014\/10\/p-de-paulo-mendes-da-rocha\/","title":{"rendered":"P de Paulo Mendes da Rocha"},"content":{"rendered":"

\"ALPHABETO<\/a>
\nCapixaba de nascen\u00e7a e paulistano de viv\u00eancia, Paulo Mendes da Rocha pertence a um seleto grupo de arquitetos modernistas que movimentaram o design nacional, no Brasil e no exterior. Paulo assumiu uma posi\u00e7\u00e3o de destaque a partir do premio Pritkzer que recebeu em 2006 e assinou projetos de renome na arquitetura nacional, como museu Brasileiro da Escultura (Mube), o p\u00f3rtico da pra\u00e7a Patriarca, a reforma da Esta\u00e7\u00e3o da Luz e o gin\u00e1sio do Clube Paulistano.<\/p>\n

Graduado em arquitetura pela Universidade Presbiteriana Mackenzie de S\u00e3o Paulo, desde o in\u00edcio de sua carreira Paulo valorizou uma arquitetura \u201ccrua, limpa e clara\u201d, caracter\u00edstica que imprimiu tamb\u00e9m em seus mobili\u00e1rios. \u00c9 por esta raz\u00e3o que Paulo \u00e9 considerado, ao lado de Vilanova Artigas e Le Corbusier, um dos grandes nomes do modernismo. Um grande exemplo dessa tend\u00eancia \u00e9 a Poltrona Paulistano.<\/p>\n

Paulo Mendes da Rocha assinou a poltrona como seu primeiro grande projeto ap\u00f3s terminar a faculdade. Em 2014, Paulistano completa 57 anos de idade com muita fama e atemporalidade, marca forte do mobili\u00e1rio modernista. \u201cImaginei desenhar a cadeira com o desenvolvimento cont\u00ednuo de uma mesma linha e vestimenta leve. Um lugar para a figura humana, suspensa no espa\u00e7o\u201d, declarou o criador da poltrona.<\/p>\n

Cheia de linhas e curvas, a Paulistano foi repaginada ao t\u00edpico estilo t\u00eaxtil brasileiro. Seu tecido, antes em couro, ganhou nova roupagem pelo Comit\u00ea Texbrasil Decor, que apresentou as novas Paulistano em uma das edi\u00e7\u00f5es do Sal\u00e3o Internacional do M\u00f3vel em Mil\u00e3o. A oportunidade foi \u00f3tima para que o mercado t\u00eaxtil nacional pudesse mostrar ao mundo sua capacidade. \u201c\u00c9 um momento importante e uma excelente oportunidade de apresentarmos toda a qualidade e o design dos nossos produtos t\u00eaxteis a um mercado extremamente exigente\u201d, destacou Ramiro Sanchez Palma, coordenador do Comit\u00ea \u00e0 \u00e9poca.<\/p>\n

\u00c9 com muito charme e design que a Poltrona Paulistano faz parte do Alphabeto AZ. P \u00e9 de Paulo Mendes, porque Design \u00e9 Nosso Mundo.<\/p>\n","protected":false},"excerpt":{"rendered":"

Poltrona Paulistano<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[560,608,385],"class_list":["post-3145","post","type-post","status-publish","format-standard","hentry","category-design-e-meu-mundo","tag-alphabeto-az","tag-p-de-paulo-mendes-da-rocha","tag-poltrona-paulistano"],"yoast_head":"\nP de Paulo Mendes da Rocha - Blog Armazem AZ<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.armazem.az\/blog\/2014\/10\/p-de-paulo-mendes-da-rocha\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"P de Paulo Mendes da Rocha - Blog Armazem AZ\" \/>\n<meta property=\"og:description\" content=\"Poltrona Paulistano\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.armazem.az\/blog\/2014\/10\/p-de-paulo-mendes-da-rocha\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Armazem AZ\" \/>\n<meta property=\"article:published_time\" content=\"2014-10-11T21:37:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-10-11T21:41:01+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.azdecor.com.br\/blog\/wp-content\/uploads\/2014\/10\/ALPHABETO-AZ-redes-sociais-P.jpg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2014\\\/10\\\/p-de-paulo-mendes-da-rocha\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2014\\\/10\\\/p-de-paulo-mendes-da-rocha\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/#\\\/schema\\\/person\\\/327748a766bf4a46d7d2941d8ae8a231\"},\"headline\":\"P de Paulo Mendes da Rocha\",\"datePublished\":\"2014-10-11T21:37:50+00:00\",\"dateModified\":\"2014-10-11T21:41:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2014\\\/10\\\/p-de-paulo-mendes-da-rocha\\\/\"},\"wordCount\":338,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2014\\\/10\\\/p-de-paulo-mendes-da-rocha\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.azdecor.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/10\\\/ALPHABETO-AZ-redes-sociais-P.jpg\",\"keywords\":[\"ALPHABETO AZ\",\"P de Paulo Mendes da Rocha\",\"Poltrona Paulistano\"],\"articleSection\":[\"Design \u00e9 meu mundo\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2014\\\/10\\\/p-de-paulo-mendes-da-rocha\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2014\\\/10\\\/p-de-paulo-mendes-da-rocha\\\/\",\"url\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2014\\\/10\\\/p-de-paulo-mendes-da-rocha\\\/\",\"name\":\"P de Paulo Mendes da Rocha - Blog Armazem AZ\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2014\\\/10\\\/p-de-paulo-mendes-da-rocha\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2014\\\/10\\\/p-de-paulo-mendes-da-rocha\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.azdecor.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/10\\\/ALPHABETO-AZ-redes-sociais-P.jpg\",\"datePublished\":\"2014-10-11T21:37:50+00:00\",\"dateModified\":\"2014-10-11T21:41:01+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2014\\\/10\\\/p-de-paulo-mendes-da-rocha\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2014\\\/10\\\/p-de-paulo-mendes-da-rocha\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2014\\\/10\\\/p-de-paulo-mendes-da-rocha\\\/#primaryimage\",\"url\":\"http:\\\/\\\/www.azdecor.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/10\\\/ALPHABETO-AZ-redes-sociais-P.jpg\",\"contentUrl\":\"http:\\\/\\\/www.azdecor.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/10\\\/ALPHABETO-AZ-redes-sociais-P.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2014\\\/10\\\/p-de-paulo-mendes-da-rocha\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"P de Paulo Mendes da Rocha\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/\",\"name\":\"Blog Armazem AZ\",\"description\":\"Movidos pelo Design\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/#organization\",\"name\":\"Armazem AZ\",\"url\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/LOGO-AZ2021.jpeg\",\"contentUrl\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/LOGO-AZ2021.jpeg\",\"width\":259,\"height\":164,\"caption\":\"Armazem AZ\"},\"image\":{\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/#\\\/schema\\\/person\\\/327748a766bf4a46d7d2941d8ae8a231\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b14e5a60ce1bc9d4b71ea8327e6504633174e87d7c09cc1e7ed705d03b02293a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b14e5a60ce1bc9d4b71ea8327e6504633174e87d7c09cc1e7ed705d03b02293a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b14e5a60ce1bc9d4b71ea8327e6504633174e87d7c09cc1e7ed705d03b02293a?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"P de Paulo Mendes da Rocha - Blog Armazem AZ","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.armazem.az\/blog\/2014\/10\/p-de-paulo-mendes-da-rocha\/","og_locale":"pt_BR","og_type":"article","og_title":"P de Paulo Mendes da Rocha - Blog Armazem AZ","og_description":"Poltrona Paulistano","og_url":"https:\/\/www.armazem.az\/blog\/2014\/10\/p-de-paulo-mendes-da-rocha\/","og_site_name":"Blog Armazem AZ","article_published_time":"2014-10-11T21:37:50+00:00","article_modified_time":"2014-10-11T21:41:01+00:00","og_image":[{"url":"http:\/\/www.azdecor.com.br\/blog\/wp-content\/uploads\/2014\/10\/ALPHABETO-AZ-redes-sociais-P.jpg","type":"","width":"","height":""}],"author":"admin","twitter_misc":{"Escrito por":"admin","Est. tempo de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.armazem.az\/blog\/2014\/10\/p-de-paulo-mendes-da-rocha\/#article","isPartOf":{"@id":"https:\/\/www.armazem.az\/blog\/2014\/10\/p-de-paulo-mendes-da-rocha\/"},"author":{"name":"admin","@id":"https:\/\/www.armazem.az\/blog\/#\/schema\/person\/327748a766bf4a46d7d2941d8ae8a231"},"headline":"P de Paulo Mendes da Rocha","datePublished":"2014-10-11T21:37:50+00:00","dateModified":"2014-10-11T21:41:01+00:00","mainEntityOfPage":{"@id":"https:\/\/www.armazem.az\/blog\/2014\/10\/p-de-paulo-mendes-da-rocha\/"},"wordCount":338,"commentCount":0,"publisher":{"@id":"https:\/\/www.armazem.az\/blog\/#organization"},"image":{"@id":"https:\/\/www.armazem.az\/blog\/2014\/10\/p-de-paulo-mendes-da-rocha\/#primaryimage"},"thumbnailUrl":"http:\/\/www.azdecor.com.br\/blog\/wp-content\/uploads\/2014\/10\/ALPHABETO-AZ-redes-sociais-P.jpg","keywords":["ALPHABETO AZ","P de Paulo Mendes da Rocha","Poltrona Paulistano"],"articleSection":["Design \u00e9 meu mundo"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.armazem.az\/blog\/2014\/10\/p-de-paulo-mendes-da-rocha\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.armazem.az\/blog\/2014\/10\/p-de-paulo-mendes-da-rocha\/","url":"https:\/\/www.armazem.az\/blog\/2014\/10\/p-de-paulo-mendes-da-rocha\/","name":"P de Paulo Mendes da Rocha - Blog Armazem AZ","isPartOf":{"@id":"https:\/\/www.armazem.az\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.armazem.az\/blog\/2014\/10\/p-de-paulo-mendes-da-rocha\/#primaryimage"},"image":{"@id":"https:\/\/www.armazem.az\/blog\/2014\/10\/p-de-paulo-mendes-da-rocha\/#primaryimage"},"thumbnailUrl":"http:\/\/www.azdecor.com.br\/blog\/wp-content\/uploads\/2014\/10\/ALPHABETO-AZ-redes-sociais-P.jpg","datePublished":"2014-10-11T21:37:50+00:00","dateModified":"2014-10-11T21:41:01+00:00","breadcrumb":{"@id":"https:\/\/www.armazem.az\/blog\/2014\/10\/p-de-paulo-mendes-da-rocha\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.armazem.az\/blog\/2014\/10\/p-de-paulo-mendes-da-rocha\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.armazem.az\/blog\/2014\/10\/p-de-paulo-mendes-da-rocha\/#primaryimage","url":"http:\/\/www.azdecor.com.br\/blog\/wp-content\/uploads\/2014\/10\/ALPHABETO-AZ-redes-sociais-P.jpg","contentUrl":"http:\/\/www.azdecor.com.br\/blog\/wp-content\/uploads\/2014\/10\/ALPHABETO-AZ-redes-sociais-P.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.armazem.az\/blog\/2014\/10\/p-de-paulo-mendes-da-rocha\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/www.armazem.az\/blog\/"},{"@type":"ListItem","position":2,"name":"P de Paulo Mendes da Rocha"}]},{"@type":"WebSite","@id":"https:\/\/www.armazem.az\/blog\/#website","url":"https:\/\/www.armazem.az\/blog\/","name":"Blog Armazem AZ","description":"Movidos pelo Design","publisher":{"@id":"https:\/\/www.armazem.az\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.armazem.az\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/www.armazem.az\/blog\/#organization","name":"Armazem AZ","url":"https:\/\/www.armazem.az\/blog\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.armazem.az\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2021\/08\/LOGO-AZ2021.jpeg","contentUrl":"https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2021\/08\/LOGO-AZ2021.jpeg","width":259,"height":164,"caption":"Armazem AZ"},"image":{"@id":"https:\/\/www.armazem.az\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.armazem.az\/blog\/#\/schema\/person\/327748a766bf4a46d7d2941d8ae8a231","name":"admin","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/b14e5a60ce1bc9d4b71ea8327e6504633174e87d7c09cc1e7ed705d03b02293a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b14e5a60ce1bc9d4b71ea8327e6504633174e87d7c09cc1e7ed705d03b02293a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b14e5a60ce1bc9d4b71ea8327e6504633174e87d7c09cc1e7ed705d03b02293a?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/www.armazem.az\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.armazem.az\/blog\/wp-json\/wp\/v2\/posts\/3145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.armazem.az\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.armazem.az\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.armazem.az\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.armazem.az\/blog\/wp-json\/wp\/v2\/comments?post=3145"}],"version-history":[{"count":4,"href":"https:\/\/www.armazem.az\/blog\/wp-json\/wp\/v2\/posts\/3145\/revisions"}],"predecessor-version":[{"id":3149,"href":"https:\/\/www.armazem.az\/blog\/wp-json\/wp\/v2\/posts\/3145\/revisions\/3149"}],"wp:attachment":[{"href":"https:\/\/www.armazem.az\/blog\/wp-json\/wp\/v2\/media?parent=3145"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.armazem.az\/blog\/wp-json\/wp\/v2\/categories?post=3145"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.armazem.az\/blog\/wp-json\/wp\/v2\/tags?post=3145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}