{"id":3611,"date":"2015-01-09T14:26:07","date_gmt":"2015-01-09T14:26:07","guid":{"rendered":"http:\/\/www.azdecor.com.br\/blog\/?p=3611"},"modified":"2015-01-09T14:26:07","modified_gmt":"2015-01-09T14:26:07","slug":"uns-criam-outros-copiam","status":"publish","type":"post","link":"https:\/\/www.armazem.az\/blog\/2015\/01\/uns-criam-outros-copiam\/","title":{"rendered":"Uns criam, outros copiam"},"content":{"rendered":"

\"poltrona<\/a>
\nO pl\u00e1stico invadiu o design. M\u00f3veis, roupas, sapatos e bijuterias usam e abusam do material que antes era jogado para escanteio e tudo isso \u00e9 gra\u00e7as \u00e0 Kartell. A empresa italiana passou a usar o pol\u00edmero sint\u00e9tico na fabrica\u00e7\u00e3o de seus produtos e atualmente cerca de 70% das pe\u00e7as da marca s\u00e3o de pl\u00e1stico.<\/p>\n

A Kartell \u00e9 l\u00edder mundial na fabrica\u00e7\u00e3o de m\u00f3veis e utens\u00edlios de pl\u00e1stico e conseguiu convencer n\u00e3o s\u00f3 os italianos, mas os consumidores de mais de cem pa\u00edses do mundo \u2013 o Brasil entre eles \u2013 a levar pe\u00e7as de um material aparentemente t\u00e3o banal para dentro de um escrit\u00f3rio ou uma sala de estar.<\/p>\n

Para conquistar tamanho mercado, a empresa tem nomes de peso e o franc\u00eas Philippe Starck \u00e9 um deles. Starck nasceu em Paris no dia 18 de janeiro de 1949 e estabeleceu seu nome no design de mobili\u00e1rios desde que se formou na \u00c9cole Nissim de Camondo e fundou sua pr\u00f3pria empresa, a Starck Productions.<\/p>\n

Seu design leve e contempor\u00e2neo caiu nas gra\u00e7as do p\u00fablico e da cr\u00edtica e alguns exemplos de suas obras podem ser vistos atrav\u00e9s das pe\u00e7as fabricadas pela Kartell. H\u00e1 12 anos, o designer criou uma pe\u00e7a que seria copiada e plagiada em todo mundo \u2013 quer sinal maior de sucesso?<\/p>\n

A poltrona Louis Ghost foi uma releitura ultra contempor\u00e2nea da barroca poltrona Lu\u00eds XV. Com design bem franc\u00eas, a pe\u00e7a contou com o estilo italiano da Kartell de fabrica\u00e7\u00e3o: no pl\u00e1stico. Ao completar 12 anos de vida, a poltrona atingiu a assustadora marca de mais de 1,5 milh\u00e3o de unidades comercializadas em todo o mundo.<\/p>\n

Para seu pr\u00f3prio criador, o que fez a Louis Ghost se tornar esse grande sucesso foi o inconsciente coletivo. \u201cO sucesso universal da cadeira Louis Ghost n\u00e3o deriva de seu design, mas da mem\u00f3ria comum de seu estilo cl\u00e1ssico\u201d, explicou em entrevista para a revista Vogue. Esse sucesso pode ser encontrado, original, no Armaz\u00e9m da Decora\u00e7\u00e3o.<\/p>\n","protected":false},"excerpt":{"rendered":"

H\u00e1 12 anos no mercado, a poltrona Louis Ghost bateu recordes de venda e \u00e9 um dos grandes sucessos da Kartell<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[245,10,577,726,13,14],"class_list":["post-3611","post","type-post","status-publish","format-standard","hentry","category-design-e-meu-mundo","tag-design-classico","tag-kartell","tag-louis-ghost","tag-louis-xvi","tag-philippe-starck","tag-plastico"],"yoast_head":"\nUns criam, outros copiam - Blog Armazem AZ<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.armazem.az\/blog\/2015\/01\/uns-criam-outros-copiam\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Uns criam, outros copiam - 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