{"id":4382,"date":"2015-06-30T15:08:45","date_gmt":"2015-06-30T15:08:45","guid":{"rendered":"http:\/\/www.azdecor.com.br\/blog\/?p=4382"},"modified":"2015-06-30T15:09:48","modified_gmt":"2015-06-30T15:09:48","slug":"revista-phocus-mais-e-lina-bo-bardi","status":"publish","type":"post","link":"https:\/\/www.armazem.az\/blog\/2015\/06\/revista-phocus-mais-e-lina-bo-bardi\/","title":{"rendered":"Revista Phocus Mais e Lina Bo Bardi"},"content":{"rendered":"

\"10845946_894634230578418_6247085881681472346_n\"<\/a><\/p>\n

Para aqueles que ainda n\u00e3o tiveram a oportunidade de ver, a Revista Phocus Mais<\/a> \u2013 lan\u00e7ada no \u00faltimo dia 21 de junho na Casa Cor Goi\u00e1s \u2013 deu destaque para a reedi\u00e7\u00e3o de quatro pe\u00e7as de mobili\u00e1rio feitas pela ETEL dos desenhos e cria\u00e7\u00f5es de Lina Bo Bardi. A revista contou com a participa\u00e7\u00e3o do time AZ com um artigo de Abadia\u00a0Haich… Confiram aqui o texto e n\u00e3o deixem de olhar a revista, que, nesta edi\u00e7\u00e3o, est\u00e1 cheia de novidades:<\/p>\n

 <\/p>\n

O que os m\u00f3veis nos contam? Contam-nos a hist\u00f3ria de sua gera\u00e7\u00e3o? De seu designer? Do futuro que ele vai abrigar com suas linhas atemporais? Alguns dos grandes designers brasileiros j\u00e1 se foram, mas suas hist\u00f3rias permanecem vivas e quem nos conta essas hist\u00f3rias s\u00e3o seus trabalhos. Deixados para as gera\u00e7\u00f5es futuras como um singelo presente de uma linguagem que marcou uma \u00e9poca, o design imortal dos imortais designers agora atravessa outras \u00e9pocas para levar ao futuro a hist\u00f3ria de nosso passado.<\/em><\/p>\n

Lina Bo Bardi nasceu\u00a0em Roma em 1914, mas aos 22 anos de idade adotou Brasil como sua p\u00e1tria e deixou aqui seu trabalho e sua hist\u00f3ria para ser contada. A arquiteta encontrou a rara oportunidade de atuar profissionalmente em v\u00e1rias \u00e1reas, levando\u00a0sua interpreta\u00e7\u00e3o pessoal do modernismo para o paisagismo, a cenografia, a ilustra\u00e7\u00e3o, a curadoria e para o design mobili\u00e1rio. No campo do design, Lina Bo Bardi priorizou a produ\u00e7\u00e3o artesanal misturando-a com seu inconfund\u00edvel estilo modernista.\u00a0As formas e silhuetas de seus m\u00f3veis protagonizaram a discuss\u00e3o de Lina sobre rela\u00e7\u00e3o do artesanato com a crescente industrializa\u00e7\u00e3o brasileira que ocorreu paralelamente ao surto desenvolvimentista da d\u00e9cada de 1960.<\/em><\/p>\n

A import\u00e2ncia desta italiana e de sua poesia mobili\u00e1ria vai muito al\u00e9m do design. Na curadoria do Museu de Arte Moderna da Bahia, Lina decidiu criticar a op\u00e7\u00e3o brasileira pela industrializa\u00e7\u00e3o e viveu na tentativa de descobrir a essencialidade na intelig\u00eancia popular. Tudo em nome da arte pura, simples e singela que defendia por meio de seu trabalho. Lina tinha consci\u00eancia de seu papel social. \u201cN\u00e3o existem homens absolutamente incultos, a linguagem do povo n\u00e3o \u00e9 sua pron\u00fancia errada, mas sua maneira de construir o pensamento\u201d, disse uma vez Lina Bo Bardi no in\u00edcio da d\u00e9cada de 1970.\u00a0<\/em><\/p>\n

Sua hist\u00f3ria conseguiu mobiliar o inconsciente coletivo dos amantes do design, como a Cole\u00e7\u00e3o ETEL e o Armaz\u00e9m da Decora\u00e7\u00e3o. \u00a0A criatividade desta arquiteta de mil faces est\u00e1 sendo reeditada pela empresa que respira o mobili\u00e1rio do passado para inspirar as gera\u00e7\u00f5es do presente e do futuro. A Cole\u00e7\u00e3o ETEL selecionou pe\u00e7as emblem\u00e1ticas que remetem \u00e0 carreira da designer e arquiteta em parceria com o Instituto Lina Bo e P. M. As quatro cadeiras reeditadas s\u00e3o um peda\u00e7o da hist\u00f3ria da transforma\u00e7\u00e3o da arquiteta e do design nacional.<\/em><\/p>\n

Texto: Abadia\u00a0Haich
\n<\/strong>Fonte: Revista Phocus Mais<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

A Phocus Mais deste m\u00eas deu destaque especial para a reedi\u00e7\u00e3o, feita pela ETEL, de pe\u00e7as da designer Lina Bo Bardi<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[931,175,212,933,932],"class_list":["post-4382","post","type-post","status-publish","format-standard","hentry","category-inside-az","tag-colecao-etel","tag-etel","tag-lina-bo-bardi","tag-phocus","tag-revista-phocus-mais"],"yoast_head":"\nRevista Phocus Mais e Lina Bo Bardi - Blog Armazem AZ<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.armazem.az\/blog\/2015\/06\/revista-phocus-mais-e-lina-bo-bardi\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Revista Phocus Mais e Lina Bo Bardi - 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