{"id":4627,"date":"2015-09-04T01:05:03","date_gmt":"2015-09-04T01:05:03","guid":{"rendered":"http:\/\/www.azdecor.com.br\/blog\/?p=4627"},"modified":"2015-09-04T01:05:03","modified_gmt":"2015-09-04T01:05:03","slug":"economia-criativa","status":"publish","type":"post","link":"https:\/\/www.armazem.az\/blog\/2015\/09\/economia-criativa\/","title":{"rendered":"Criatividade econ\u00f4mica"},"content":{"rendered":"

\"Sem<\/a><\/p>\n

O Brasil ainda vive sob uma logica fordista em que as pessoas s\u00e3o numeradas e qualificadas pelo tamanho de sua produ\u00e7\u00e3o, mas toda l\u00f3gica existe para ser quebrada. No in\u00edcio da \u00faltima d\u00e9cada, o brit\u00e2nico John Howkins desenvolveu o conceito de economia criativa e ela veio justamente para contrapor a l\u00f3gica industrial na qual a produ\u00e7\u00e3o tecnol\u00f3gica e cultural ainda est\u00e1 inserida.<\/p>\n

Segundo o pr\u00f3prio Howkins, o principal princ\u00edpio que guia a economia criativa \u00e9 justamente o fato de que todo mundo nasce com imagina\u00e7\u00e3o e criatividade. John Howkins desenvolveu em seus estudos, que culminaram no livro The Creative Economy<\/em> (2001), a ideia de que as novas necessidades que v\u00eam surgindo nas popula\u00e7\u00f5es de todo o mundo criaram tamb\u00e9m a necessidade de uma nova forma de produ\u00e7\u00e3o econ\u00f4mica, que ele chamou de ecologia criativa.<\/p>\n

A economia criativa gira basicamente entorno da ideia de que o grande ativo da economia \u00e9 a atividade humana. Para suprir as necessidades de desenvolvimento econ\u00f4mico sustent\u00e1vel \u00e9 precioso trabalhar em rede. A produ\u00e7\u00e3o deixa de ser hier\u00e1rquica e se torna cooperativa.<\/p>\n

Contrapondo o tradicional modelo de carreira profissional com carteira assinada, onde a produ\u00e7\u00e3o em serie castra a liberdade e o potencial criativo do trabalhador, sociedade p\u00f3s-moderna juntou um grupo de pessoas que trabalham unindo divers\u00e3o e responsabilidade, tudo na busca por instigar a imagina\u00e7\u00e3o e mergulhar no novo.<\/p>\n

Algumas \u00e1reas se destacaram na l\u00f3gica da economia criativa como a moda, o artesanato e o design. E n\u00e3o se engane, a economia criativa abrange todas as classes sociais. \u00a0Os pequenos empreendedores, com grandes ideias, vendem seus produtos n\u00e3o somente pelo dinheiro, mas pelo prazer de mostrar a criatividade, cultura e indenidade pessoal de seu trabalho \u2013 s\u00e3o verdadeiros empreendedores sociais.<\/p>\n

O Blog AZ come\u00e7a a mostrar, a partir de amanha, alguns trabalhos que se lan\u00e7aram dentro da l\u00f3gica da economia criativa, que \u00e9 um processo em constante inova\u00e7\u00e3o.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ap\u00f3s um longo per\u00edodo de industrializa\u00e7\u00e3o acelerada, a sociedade p\u00f3s-moderna p\u00f5e o p\u00e9 no freio e passa a valorizar a economia criativa<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[403,9,1008,1009],"class_list":["post-4627","post","type-post","status-publish","format-standard","hentry","category-papo-design","tag-artesanato","tag-design","tag-economia-criativa","tag-inovacao"],"yoast_head":"\nCriatividade econ\u00f4mica - Blog Armazem AZ<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.armazem.az\/blog\/2015\/09\/economia-criativa\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Criatividade econ\u00f4mica - 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