{"id":4630,"date":"2015-09-06T21:19:50","date_gmt":"2015-09-06T21:19:50","guid":{"rendered":"http:\/\/www.azdecor.com.br\/blog\/?p=4630"},"modified":"2015-09-06T21:19:50","modified_gmt":"2015-09-06T21:19:50","slug":"economia-criativa-uma-ideia-na-cabeca-e-dez-roupas-no-guarda-roupas","status":"publish","type":"post","link":"https:\/\/www.armazem.az\/blog\/2015\/09\/economia-criativa-uma-ideia-na-cabeca-e-dez-roupas-no-guarda-roupas\/","title":{"rendered":"Economia criativa: uma ideia na cabe\u00e7a e dez roupas no guarda-roupas"},"content":{"rendered":"
\"Projeto<\/a>

Projeto Lucid Bag<\/p><\/div>\n

\u201cUma bag, 10 dias e uma ideia para compartilhar com o mundo\u201d: \u00e9 com esse slogan que funciona o projeto criado pela jornalista goiana Luciana Nunes. Continuando a s\u00e9rie de reportagens do Blog AZ sobre economia criativa, a moda \u00e9 um terreno f\u00e9rtil para que boas ideias fa\u00e7am nascer novos neg\u00f3cios, como o de Luciana.<\/p>\n

Batizada de Lucid Bag, o projeto de moda compartilhada e sustent\u00e1vel se lan\u00e7ou como um est\u00edmulo \u00e0 mudan\u00e7a de h\u00e1bito\u00a0no consumo. A ideia \u00e9 simples e ao mesmo tempo muito criativa. A Lucid Bag consiste em um rod\u00edzio de empr\u00e9stimo de roupas.<\/p>\n

No lugar de sempre comprar novas roupas, a pessoa procura a Lucid Bag, por meio de sua p\u00e1gina online, e escolhe um kit de moda que melhor se adeque a situa\u00e7\u00e3o de uso desejada, como festa, trabalho ou uso para o dia-a-dia. S\u00e3o tr\u00eas op\u00e7\u00f5es de kits nos pre\u00e7os de R$50, R$150 e R$300 reais que variam de acordo com o qu\u00e3o especial s\u00e3o as pe\u00e7as a serem emprestadas.<\/p>\n

O empr\u00e9stimo das bags dura o prazo de dez dias contendo de cinco a dez produtos que ser\u00e3o enviados pelo projeto Lucid Bag. Antes de enviar a Bag, as meninas envolvidas no projeto avaliam o evento para o qual a bag est\u00e1 sendo contratada, bem como o estilo de roupas que a cliente utiliza atrav\u00e9s de seu perfil nas redes sociais.<\/p>\n

A loca\u00e7\u00e3o \u00e9 feita por meio de um contrato enviado por email contendo os valores das pe\u00e7as que dever\u00e3o ser pagas \u00e0s respectivas propriet\u00e1rias, caso elas sofram algum dano irrevers\u00edvel. A miss\u00e3o por traz da criatividade \u00e9 incentivar as pessoas a se ajudarem e colocar de volta no mercado pe\u00e7as que ficam paradas no guarda-roupas por falta de ocasi\u00e3o de uso.<\/p>\n

As bags podem ser entregues por correio ou pelas m\u00e3os da pr\u00f3pria Luciana, que ao estilo sustent\u00e1vel, leva as roupas para suas futuras donas tempor\u00e1rias de bicicleta pelas cidades de S\u00e3o Paulo \u2013 onde mora atualmente.<\/p>\n

O projeto Lucid Bag n\u00e3o \u00e9 o \u00fanico no mundo visando desestimular o consumo desenfreado no mercado da moda \u2013 principalmente na moda feminina. Quatro amigas holandesas se uniram e inventaram uma \u201cbiblioteca fashion\u201d chamada LENA. O objetivo do grupo \u00e9 compartilhar roupas e conscientizar as pessoas para o consumo sustent\u00e1vel.<\/p>\n

A biblioteca fashion de Amsterd\u00e3 se parece com uma locadora de livros ou filmes. Para ser s\u00f3cio, \u00e9 preciso pagar uma mensalidade que permite pegar emprestado um determinado n\u00famero de pe\u00e7as por um per\u00edodo determinado, com um sistema de pontua\u00e7\u00e3o acumulada na carteirinha da sociedade. A ideia \u00e9 driblar o consumismo sem sacrificar a variedade do guarda-roupas. E voc\u00ea, \u201cme empresta\u201d?<\/p>\n

\"Projeto<\/a>

Projeto biblioteca Fashion – LENA<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

A moda \u00e9 um terreno f\u00e9rtil para que boas ideias fa\u00e7am nascer novos neg\u00f3cios, e a economia criativa percebeu isto<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[1013,1008,1011,1012,1010],"class_list":["post-4630","post","type-post","status-publish","format-standard","hentry","category-news","tag-biblioteca-fashion","tag-economia-criativa","tag-fashion-bag","tag-lena","tag-lucid-bag"],"yoast_head":"\nEconomia criativa: uma ideia na cabe\u00e7a e dez roupas no guarda-roupas - Blog Armazem AZ<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.armazem.az\/blog\/2015\/09\/economia-criativa-uma-ideia-na-cabeca-e-dez-roupas-no-guarda-roupas\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Economia criativa: uma ideia na cabe\u00e7a e dez roupas no guarda-roupas - 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