{"id":4715,"date":"2015-09-25T19:08:26","date_gmt":"2015-09-25T19:08:26","guid":{"rendered":"http:\/\/www.azdecor.com.br\/blog\/?p=4715"},"modified":"2015-09-29T01:26:31","modified_gmt":"2015-09-29T01:26:31","slug":"o-design-nos-pequenos-espacos","status":"publish","type":"post","link":"https:\/\/www.armazem.az\/blog\/2015\/09\/o-design-nos-pequenos-espacos\/","title":{"rendered":"O design nos pequenos espa\u00e7os"},"content":{"rendered":"

\"Tatui<\/a><\/p>\n

Na economia criativa, muitas vezes o segredo do sucesso \u00e9 ser diferente. O mercado est\u00e1 cheio de promissores jovens com muita for\u00e7a de vontade para trabalhar e criatividade para inventar, ent\u00e3o muitas vezes uma ideia inovadora que surge na cabe\u00e7a em um canto do pa\u00eds j\u00e1 virou h\u00e1 tempo realidade do outro lado do Brasil (ou do mundo).<\/p>\n

Em S\u00e3o Paulo o mundo encantado da leitura fez com que a jornalista Cecilia Arbolave juntamente com Jo\u00e3o Varella, que comandam a editora independente Lote 42, criassem uma banca de revista. T\u00e1, banca de revista n\u00e3o \u00e9 novidade alguma, principalmente na capital paulista que abriga uma em cada esquina. Acontece que a Banca Tatu\u00ed\u00a0n\u00e3o \u00e9 igual \u00e0s outras.<\/p>\n

Localizada na\u00a0esquina das ruas Bar\u00e3o de Tatu\u00ed e Imaculada Concei\u00e7\u00e3o, no centro de S\u00e3o Paulo, esta banca diferente convida quem passa a um momento de pausa. \u00a0A ideia foi a de resgatar a magia das bancas de revista \u2013 que perderem seu charme quando se tornaram lugar mais procurado como ponto de recarga de cart\u00e3o \u00fanico \u2013 por meio da leitura.<\/p>\n

Mas o charme mesmo ficou por conta do design. Os arquitetos Mario Figueroa e Let\u00edcia Tamisari foram os respons\u00e1veis pela cria\u00e7\u00e3o do ambiente. Para os arquitetos, urge uma necessidade de melhor aproveitamento das cidades e transformar estes espa\u00e7os em ambientes abertos e agrad\u00e1veis \u00e9 uma forma de suprir essa demanda. Jo\u00e3o Varella compartilha dessa ideia e acredita que as bancas s\u00e3o um importante espa\u00e7o de intera\u00e7\u00e3o urbana e conv\u00edvio social.<\/p>\n

A legisla\u00e7\u00e3o municipal da cidade padronizou as cores das bancas de revistas, que devem estampar o cinza em sua faixada. Os designers n\u00e3o descumpriram a lei, apenas utilizaram diversos tons de cinza para construir uma faixada diferente e atrativa. Dentro da banca, os nichos n\u00e3o est\u00e3o entupidos de publica\u00e7\u00f5es. Para n\u00e3o poluir visualmente o espa\u00e7o, apenas as principais publica\u00e7\u00f5es ficam expostas nas prateleiras da charmosa banca de Tatu\u00ed.<\/p>\n

\"Tutui<\/a> \"tatui\"<\/a> \"Tatui<\/a> \"Tatui<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

A arquitetura pode fazer a diferen\u00e7a tamb\u00e9m nos lugares onde os padr\u00f5es preestabelecidos parecem dominar seu design<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[148,76,1038,1037,9],"class_list":["post-4715","post","type-post","status-publish","format-standard","hentry","category-papo-design","tag-arquitetura","tag-arte","tag-banca-de-revista","tag-banca-tatui","tag-design"],"yoast_head":"\nO design nos pequenos espa\u00e7os - Blog Armazem AZ<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.armazem.az\/blog\/2015\/09\/o-design-nos-pequenos-espacos\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O design nos pequenos espa\u00e7os - 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