{"id":4779,"date":"2015-10-08T22:00:29","date_gmt":"2015-10-08T22:00:29","guid":{"rendered":"http:\/\/www.azdecor.com.br\/blog\/?p=4779"},"modified":"2022-07-29T10:57:52","modified_gmt":"2022-07-29T13:57:52","slug":"tudo-sobre-mola","status":"publish","type":"post","link":"https:\/\/www.armazem.az\/blog\/2015\/10\/tudo-sobre-mola\/","title":{"rendered":"Tudo sobre a poltrona Mole, de Sergio Rodrigues"},"content":{"rendered":"

\u201cEsparramada\u201d \u00e9 uma palavra que define bem a poltrona<\/a> mais famosa de Sergio Rodrigues. C\u00e1 entre n\u00f3s, quem j\u00e1 se sentou na poltrona criada em 1957, sabe que a sensa\u00e7\u00e3o \u00e9 de estar sendo abra\u00e7ado. Al\u00e9m disso, a Mole tamb\u00e9m pode facilmente ser apelidada de robusta<\/em>, n\u00e3o apenas por sua estrutura de madeira torneada, mas por sua presen\u00e7a imponente.<\/p>\n

O projeto da Mole<\/a> substituiu os tra\u00e7os delicados europeus, que estavam em voga na \u00e9poca, pela est\u00e9tica da robustez, unindo modernidade e brasilidade. Isso porque Sergio Rodrigues utilizou materiais brasileiros na poltrona, como a madeira de jacarand\u00e1 maci\u00e7a.<\/p>\n

A poltrona Mole se diferencia pelo design despojado, mas perfeitamente executado. A estrutura de madeira maci\u00e7a \u00e9 coberta por uma cesta de tiras de couro, que sustenta grandes almofadas de couro. As almofadas macias permitem que o assento se molde ao corpo de usu\u00e1rio, levando o conforto ao n\u00edvel m\u00e1ximo. Assim, o encaixe lembra a ader\u00eancia perfeita entre o corpo e uma rede, por exemplo.<\/p>\n

A hist\u00f3ria da cria\u00e7\u00e3o da Poltrona Mole<\/strong><\/h2>\n

A concep\u00e7\u00e3o da Poltrona Mole se iniciou em 1956, quando Sergio Rodrigues estava criando<\/a> um sof\u00e1 de dois lugares para o fot\u00f3grafo Otto Stupakoff (1935), que havia pedido um \u201csof\u00e1 pregui\u00e7oso\u201d. Os primeiros prot\u00f3tipos da poltrona foram apresentados, ent\u00e3o, em 1958, durante a exposi\u00e7\u00e3o O M\u00f3vel Como Objeto de Arte, que ocorreu na Oca, loja de Sergio Rodrigues.<\/p>\n

\"\"<\/a><\/p>\n

Ilustra\u00e7\u00e3o de Sergio Rodrigues<\/h6>\n

Mas a poltrona mais famosa do Brasil n\u00e3o foi querida desde sempre. Criada em 1957, a pe\u00e7a n\u00e3o foi bem recebida na \u00e9poca. Segundo Sergio, a Mole amargou uma falta de interesse do p\u00fablico por anos. \u201cSe os desenhos que eu fazia eram considerados \u2018futuristas\u2019, aquilo, ent\u00e3o, n\u00e3o teria qualifica\u00e7\u00e3o. Um pastel\u00e3o de couro sobre aqueles paus era demais. Os curiosos de vitrine diziam: para uma cama de cachorro est\u00e1 muito cara\u201d, contou o designer.<\/p>\n

\u201cMeus s\u00f3cios, em vez de me bater, quiseram guardar a poltrona no fundo da loja, mas decidi enfrentar porque acreditava muito na poltrona. E ela come\u00e7ou a ser aceita por pessoal de certo n\u00edvel cultural.\u201d At\u00e9 despertar a aten\u00e7\u00e3o de v\u00e1rias personalidades, entre elas o ent\u00e3o governador Carlos Lacerda, que praticamente exigiu que Sergio mandasse a poltrona para um concurso na It\u00e1lia.<\/p>\n

Reconhecimento internacional<\/strong><\/h2>\n

No ano de 1961, na cidade italiana de Cant\u00f9, a poltrona Mole recebeu o pr\u00eamio respons\u00e1vel por torn\u00e1-la famosa em todo o mundo: o 4\u00ba Concurso Internacional do M\u00f3vel. Acima de tudo, o reconhecimento do j\u00fari deveu-se ao fato de a pe\u00e7a n\u00e3o era influenciada por modismos e representava a regi\u00e3o de origem.<\/p>\n

\"\"<\/a><\/p>\n

A partir de ent\u00e3o, S\u00e9rgio passou a colocar o design nacional em destaque no mundo, tendo a Mole como atra\u00e7\u00e3o principal. Hoje, a pe\u00e7a faz parte do acervo do Museum of Modern Art de Nova York (MoMa).<\/p>\n

Quem foi Sergio Rodrigues<\/strong><\/h2>\n

Nascido em 1927, o carioca Sergio Rodrigues liderou o design de vanguarda brasileiro nas d\u00e9cadas de 1950 e 1960 e produziu obras que nunca mais ser\u00e3o esquecidas. Ele se formou em 1952, na Faculdade Nacional de Arquitetura do Brasil, e se dedicou a imprimir a identidade brasileira em suas pe\u00e7as de design.<\/p>\n

Em 1955, ele fundou a Oca, uma loja que se propunha a criar m\u00f3veis que se adequassem \u00e0s necessidades de um pa\u00eds tropical e que refletissem a cultura do seu povo. Durante 60 anos de carreira, Sergio Rodrigues lan\u00e7ou mais de 1.200 modelos, que equiparam desde resid\u00eancias a pal\u00e1cios e reparti\u00e7\u00f5es diplom\u00e1ticas.<\/p>\n

Sergio Morreu em 2014, aos 94 anos de idade. Hoje, a marca Sergio Rodrigues \u00e9 comandada pelo primo do mestre, o tamb\u00e9m arquiteto Fernando Mendes.<\/p>\n

O Armaz\u00e9m AZ foi a primeira loja do Centro-Oeste a investir em uma aproxima\u00e7\u00e3o com Sergio Rodrigues (saiba mais aqui<\/a>). Hoje, somos representantes da marca na regi\u00e3o. Ou seja, venha conhecer de perto a obra do mestre ou encomende seu m\u00f3vel com um de nossos consultores<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Entra d\u00e9cada, sai d\u00e9cada, e a cadeira de maior sucesso do mestre do design permanece atemporal<\/p>\n","protected":false},"author":1,"featured_media":8282,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[2578,272,551,30],"class_list":["post-4779","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-e-meu-mundo","tag-armazemaz","tag-design-nacional","tag-poltrona-mole","tag-sergio-rodrigues"],"yoast_head":"\nTudo sobre a poltrona Mole, de Sergio Rodrigues - Blog Armazem AZ<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.armazem.az\/blog\/2015\/10\/tudo-sobre-mola\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tudo sobre a poltrona Mole, de Sergio Rodrigues - 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