{"id":5608,"date":"2016-04-25T15:50:17","date_gmt":"2016-04-25T15:50:17","guid":{"rendered":"http:\/\/www.azdecor.com.br\/blog\/?p=5608"},"modified":"2016-04-25T15:50:17","modified_gmt":"2016-04-25T15:50:17","slug":"moda-e-mobiliario","status":"publish","type":"post","link":"https:\/\/www.armazem.az\/blog\/2016\/04\/moda-e-mobiliario\/","title":{"rendered":"Moda e mobili\u00e1rio"},"content":{"rendered":"
\"Paulo<\/a>

Paulo Alves na SPFW 2015<\/p><\/div>\n

A rela\u00e7\u00e3o da moda com o design mobili\u00e1rio tem ficado, a cada dia, mais \u00edntima. Exemplo disto \u00e9 que grandes nomes consagrados da moda \u2013 como Fendi, Louis Viton, Kenzo, Herm\u00e9s e Diesel \u2013 passaram a assinar m\u00f3veis. Deste casamento, vemos que o design de m\u00f3veis invade os eventos de moda assim com a moda acaba se destacando nas feiras de mobili\u00e1rio.<\/p>\n

No in\u00edcio de abril, Mil\u00e3o recebeu mais uma edi\u00e7\u00e3o do Sal\u00e3o do M\u00f3vel e al\u00e9m das marcas de moda que se lan\u00e7am\u00a0no mercado do design decorativo, a feira tamb\u00e9m apresentou muitos itens criados para enfeitar o corpo humano e n\u00e3o um aposento de uma casa. A chegada de mais uma edi\u00e7\u00e3o da S\u00e3o Paulo Fashion Week (de 24 a 29 de abril de 2016) n\u00e3o poderia ser diferente, empresas e designers de m\u00f3veis acabam fazendo sua apari\u00e7\u00e3o para conferir tend\u00eancias e expor pe\u00e7as.<\/p>\n

Em 2011, o Sindicato das\u00a0Ind\u00fastrias do Mobili\u00e1rio de Bento Gon\u00e7alves (Sindm\u00f3veis) foi convidado pela Ag\u00eancia Brasileira de Promo\u00e7\u00e3o de Exporta\u00e7\u00f5es e Investimentos (Apex) a levar a\u00a0ind\u00fastria de m\u00f3veis para o SPFW. Foi a primeira vez que o m\u00f3vel ganhou proje\u00e7\u00e3o nacional junto \u00e0 moda.<\/p>\n

Em 2015, Paulo Borges, idealizador do SPFW, convidou Paulo Alves\u00a0para assinar um lounge exclusivo na edi\u00e7\u00e3o Inverno 2016 da design week que aconteceu no final do ano passado para celebrar os 20 anos da semana de moda e da carreira do designer. Mas para al\u00e9m desta rela\u00e7\u00e3o entre os eventos de design e de moda, cresce a rela\u00e7\u00e3o dos estilistas com o mobili\u00e1rio e a influ\u00eancia que um campo tem no outro.<\/p>\n

\"<\/a>

Tobias Juretzek<\/p><\/div>\n

Para come\u00e7ar, sabemos que a defini\u00e7\u00e3o das cores da tend\u00eancia n\u00e3o \u00e9 fruto de um mero palpite. Estudiosos analisam o comportamento do consumidor antes de eleger as cores da esta\u00e7\u00e3o e pode apostar que esta escolha influencia nos coloridos dos m\u00f3veis \u2013 principalmente das marcas que valorizam a cor, como a Kartell e a Tidelli.<\/p>\n

Outros designers levam o assunto \u201cmoda mobili\u00e1rio\u201d t\u00e3o a s\u00e9rio que acabam unindo ambos os campos de cria\u00e7\u00e3o. O designer alem\u00e3o\u00a0Tobias Juretzek, por exemplo, cria cadeiras com pe\u00e7as de vestu\u00e1rio recicladas. O projeto acabou sendo adotado pela italiana Casamania, que divulgou as cria\u00e7\u00f5es de Juretzek em uma edi\u00e7\u00e3o do\u00a0Sal\u00e3o do M\u00f3vel de Mil\u00e3o.<\/p>\n

No Brasil a Neobox caiu na moda com o aux\u00edlio luxuoso de Adriana Barra. A Poltrona Spy, inicialmente fabricada em cores \u00fanicas e tons claros, ganhou as estampas coloridas da designer Adriana Barra e passou a ser fabricada com as cores do ver\u00e3o. Adriana tamb\u00e9m desenvolveu suas estampas para pastilhas de cer\u00e2mica e cadeados.<\/p>\n

\"Sky<\/a>

Sky por Adriana Barra<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Quando os mercados da moda e do design se juntam<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[1107,46,365,1274,1275],"class_list":["post-5608","post","type-post","status-publish","format-standard","hentry","category-design-e-meu-mundo","tag-adriana-barra","tag-paulo-alves","tag-salao-do-movel-de-milao","tag-spfw","tag-tobias-juretzek"],"yoast_head":"\nModa e mobili\u00e1rio - Blog Armazem AZ<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.armazem.az\/blog\/2016\/04\/moda-e-mobiliario\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Moda e mobili\u00e1rio - Blog Armazem AZ\" \/>\n<meta property=\"og:description\" content=\"Quando os mercados da moda e do design se juntam\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.armazem.az\/blog\/2016\/04\/moda-e-mobiliario\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Armazem AZ\" \/>\n<meta property=\"article:published_time\" content=\"2016-04-25T15:50:17+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.azdecor.com.br\/blog\/wp-content\/uploads\/2016\/04\/paulo-alves.jpg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2016\\\/04\\\/moda-e-mobiliario\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2016\\\/04\\\/moda-e-mobiliario\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/#\\\/schema\\\/person\\\/327748a766bf4a46d7d2941d8ae8a231\"},\"headline\":\"Moda e mobili\u00e1rio\",\"datePublished\":\"2016-04-25T15:50:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2016\\\/04\\\/moda-e-mobiliario\\\/\"},\"wordCount\":512,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2016\\\/04\\\/moda-e-mobiliario\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.azdecor.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/04\\\/paulo-alves.jpg\",\"keywords\":[\"Adriana Barra\",\"Paulo Alves\",\"Sal\u00e3o do M\u00f3vel de Mil\u00e3o\",\"SPFW\",\"Tobias Juretzek\"],\"articleSection\":[\"Design \u00e9 meu mundo\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2016\\\/04\\\/moda-e-mobiliario\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2016\\\/04\\\/moda-e-mobiliario\\\/\",\"url\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2016\\\/04\\\/moda-e-mobiliario\\\/\",\"name\":\"Moda e mobili\u00e1rio - 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