{"id":5635,"date":"2016-05-11T00:33:47","date_gmt":"2016-05-11T00:33:47","guid":{"rendered":"http:\/\/www.azdecor.com.br\/blog\/?p=5635"},"modified":"2016-05-11T00:33:47","modified_gmt":"2016-05-11T00:33:47","slug":"50-anos-de-bb","status":"publish","type":"post","link":"https:\/\/www.armazem.az\/blog\/2016\/05\/50-anos-de-bb\/","title":{"rendered":"50 anos de B&B"},"content":{"rendered":"

\"milao-dia1-triennale-06\"<\/a><\/p>\n

O Sal\u00e3o do M\u00f3vel de Mil\u00e3o chegou ao fim no \u00faltimo dia 17, mas foram tantas informa\u00e7\u00f5es, cria\u00e7\u00f5es e design que \u00e9 dif\u00edcil parar de falar na feira. Um desses incr\u00edveis destaques veio da cl\u00e1ssica empresa italiana B&B, que assinou uma instala\u00e7\u00e3o tendo como palco a Triennale di Milano \u2013 evento que acontece simultaneamente ao Sal\u00e3o.<\/p>\n

Para celebrar seu meio s\u00e9culo de vida, a B&B montou a exposi\u00e7\u00e3o The Parfect Density<\/em> com o aux\u00edlio luxuoso do escrit\u00f3rio de arquitetura Migliore+Servetto Architects para mostrar a trajet\u00f3ria da empresa. Com muita luz e abusando das novas tecnologias da informa\u00e7\u00e3o, a instala\u00e7\u00e3o lembrou os principais eventos, personalidades e momentos que fizeram parte da hist\u00f3ria da B&B.<\/p>\n

Filmes, v\u00eddeos e telas de televisores foram os contadores de hist\u00f3ria nessa retrospectiva criativa da marca. Bodas de Ouro em grande estilo. Para a italiana, a exposi\u00e7\u00e3o leva uma das caracter\u00edsticas da identidade da B&B para um sentido mais amplo. Eles partem do produto para chegar em seu conceito. A exposi\u00e7\u00e3o, assim como a marca, foi uma densidade de ideias e projetos.<\/p>\n

\u00c9 por isso que a palavra densidade<\/em> foi justamente o elo narrativo desta trajet\u00f3ria. No centro da instala\u00e7\u00e3o, oito gaiolas verticais em movimento cont\u00ednuo criaram uma rede de feixes de luz como uma esp\u00e9cie de prateleiras visuais. Foi por meio desde sistema de ilumina\u00e7\u00e3o que as imagens e textos sobre a hist\u00f3ria da empresa se projetaram. Produtos, processos, instala\u00e7\u00f5es e outras cenas puderam ser vistas nas paredes e teto da instala\u00e7\u00e3o, no total oito v\u00eddeos com temas diferentes.<\/p>\n

Ao mesmo tempo, nas paredes laterais da sala, dois filmes, que caiam de forma cont\u00ednua, narraram uma s\u00e9rie de micro hist\u00f3rias: imagens gr\u00e1ficas, produtos e pessoas que passaram pela B&B Italia durante seus 50 anos de vida. A assinatura criativa da exposi\u00e7\u00e3o ficou nas m\u00e3os de Ico Migliore e Mara Servetto e do est\u00fadio de arquitetura com atua\u00e7\u00e3o internacional e um time de arquitetos e designers com trabalhos em cidades, institui\u00e7\u00f5es e museus em todo o mundo.<\/p>\n","protected":false},"excerpt":{"rendered":"

B&B contou seus 50 anos de hist\u00f3ria com uma sensorial instala\u00e7\u00e3o durante o Sal\u00e3o do M\u00f3vel de Mil\u00e3o 2016<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[1283,1282,1261],"class_list":["post-5635","post","type-post","status-publish","format-standard","hentry","category-papo-design","tag-50-anos-de-historia","tag-bb","tag-salao-do-movel-de-milao-2016"],"yoast_head":"\n50 anos de B&B - Blog Armazem AZ<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.armazem.az\/blog\/2016\/05\/50-anos-de-bb\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"50 anos de B&B - Blog Armazem AZ\" \/>\n<meta property=\"og:description\" content=\"B&B contou seus 50 anos de hist\u00f3ria com uma sensorial instala\u00e7\u00e3o durante o Sal\u00e3o do M\u00f3vel de Mil\u00e3o 2016\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.armazem.az\/blog\/2016\/05\/50-anos-de-bb\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Armazem AZ\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-11T00:33:47+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.azdecor.com.br\/blog\/wp-content\/uploads\/2016\/05\/milao-dia1-triennale-06.jpg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2016\\\/05\\\/50-anos-de-bb\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2016\\\/05\\\/50-anos-de-bb\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/#\\\/schema\\\/person\\\/327748a766bf4a46d7d2941d8ae8a231\"},\"headline\":\"50 anos de B&B\",\"datePublished\":\"2016-05-11T00:33:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2016\\\/05\\\/50-anos-de-bb\\\/\"},\"wordCount\":381,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2016\\\/05\\\/50-anos-de-bb\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.azdecor.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/05\\\/milao-dia1-triennale-06.jpg\",\"keywords\":[\"50 anos de hist\u00f3ria\",\"B&B\",\"Sal\u00e3o do M\u00f3vel de Mil\u00e3o 2016\"],\"articleSection\":[\"Papo Design\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2016\\\/05\\\/50-anos-de-bb\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2016\\\/05\\\/50-anos-de-bb\\\/\",\"url\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2016\\\/05\\\/50-anos-de-bb\\\/\",\"name\":\"50 anos de B&B - 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