{"id":5922,"date":"2016-07-07T22:32:22","date_gmt":"2016-07-07T22:32:22","guid":{"rendered":"http:\/\/www.azdecor.com.br\/blog\/?p=5922"},"modified":"2016-07-08T02:34:58","modified_gmt":"2016-07-08T02:34:58","slug":"prada-e-seu-mundo-da-arte","status":"publish","type":"post","link":"https:\/\/www.armazem.az\/blog\/2016\/07\/prada-e-seu-mundo-da-arte\/","title":{"rendered":"Prada e seu mundo da arte"},"content":{"rendered":"

\"Os-fundos-da-Funda\u00e7\u00e3o\"<\/a>
\nQuando a moda deixa de ser, seguindo defini\u00e7\u00e3o pr\u00f3pria do dicion\u00e1rio, o \u201cuso passageiro que rege, de acordo com o gosto do momento, a maneira de viver\u201d e se torna simplesmente a \u201cmaneira de viver\u201d, deixamos de falar unicamente em roupas, sapados e bolsas e passamos a falar em algo que extrapola os desfiles de moda. Algumas grifes atingiram esse patamar, como a Prada. \u00c9 por isso que a funda\u00e7\u00e3o Prada n\u00e3o \u00e9 apenas um centro de moda, \u00e9 um conceito em arte.<\/p>\n

\u00c9 justamente por ser um \u201cconceito\u201d que a nova Funda\u00e7\u00e3o Prada inaugurada em Mil\u00e3o no ano passado, projetada pelo badalado est\u00fadio holand\u00eas OMA, mistura um complexo de moda, arte e arquitetura. A Funda\u00e7\u00e3o Prada foi originalmente criada em 1993 e j\u00e1 nessa \u00e9poca surgiu para ir al\u00e9m da moda e promover a arte. \u00a0A grife, por meio da funda\u00e7\u00e3o, realizava exibi\u00e7\u00f5es de arte contempor\u00e2nea e projetos de arquitetura, cinema e filosofia.<\/p>\n

Sua primeira sede pr\u00f3pria foi criada h\u00e1 poucos em um pallazzo hist\u00f3rico no Grande Canal de Veneza. Em 2015, a grife abriu mais uma porta para as artes e inaugurou outra sede, com endere\u00e7o em Mil\u00e3o. Antes de se estabelecer em um CEP pr\u00f3prio na cidade, a funda\u00e7\u00e3o promovia exposi\u00e7\u00f5es em armaz\u00e9ns e igrejas abandonadas de Mil\u00e3o. Foi assim nos \u00faltimos 20 anos.<\/p>\n

Mas foi no charmoso edif\u00edcio que abrigava uma antiga destilaria milanesa que a Prada viu sua nova casa de arte. Convidou o holand\u00eas Rem Koolhaas para dar cara nova ao velho pr\u00e9dio e criar o complexo com quase 11 mil metros quadrados de espa\u00e7o para exposi\u00e7\u00f5es. \u201c\u00c9 surpreendente como o sistema da arte se expande, mas suas exibi\u00e7\u00f5es continuam acontecendo em vitrines limitadas. A nova Fondazione funciona em um antigo complexo industrial que tem uma diversidade incomum de ambientes. Acrescentamos \u00e0 estrutura j\u00e1 existente tr\u00eas novos edif\u00edcios: um grande pavilh\u00e3o para exibi\u00e7\u00f5es, uma torre e um cinema\u201d, explicou \u00e0 \u00e9poca o arquiteto.<\/p>\n

O edif\u00edcio abriga um teatro para cinema, performances e palestras, um bar criado pelo cineasta Wes Anderson (de \u201cO Grande Hotel Budapeste\u201d), um centro para crian\u00e7as e um espa\u00e7o grande reservado para uma futura biblioteca. Na fachada uma surpresa: n\u00e3o h\u00e1 a logotipo da marca Prada. A CEO da empresa, Miuccia Prada, garante que conserva seu apoio \u00e0s artes independente da grife de moda, por isso descartou o s\u00edmbolo da marca na entrada da funda\u00e7\u00e3o.<\/p>\n

O objetivo da funda\u00e7\u00e3o n\u00e3o \u00e9 a de se tornar um museu, mas sim um espa\u00e7o para manifesta\u00e7\u00f5es art\u00edsticas de todos os formatos. Entretanto, o espa\u00e7o abriga obras cedidas por 40 museus espalhados pelo mundo.<\/p>\n

\"O-interior-da-Funda\u00e7\u00e3o-2\"<\/a> \"O-bar-Luce\"<\/a> \"A-mostra-Portable-Classic-2\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Funda\u00e7\u00e3o Prada inaugurou, em 2015, novo espa\u00e7o para promo\u00e7\u00e3o da arte e da arquitetura em Mil\u00e3o<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[76,1359,848,58],"class_list":["post-5922","post","type-post","status-publish","format-standard","hentry","category-papo-design","tag-arte","tag-fundacao-prada","tag-milao","tag-moda"],"yoast_head":"\nPrada e seu mundo da arte - Blog Armazem AZ<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.armazem.az\/blog\/2016\/07\/prada-e-seu-mundo-da-arte\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prada e seu mundo da arte - Blog Armazem AZ\" \/>\n<meta property=\"og:description\" content=\"Funda\u00e7\u00e3o Prada inaugurou, em 2015, novo espa\u00e7o para promo\u00e7\u00e3o da arte e da arquitetura em Mil\u00e3o\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.armazem.az\/blog\/2016\/07\/prada-e-seu-mundo-da-arte\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Armazem AZ\" \/>\n<meta property=\"article:published_time\" content=\"2016-07-07T22:32:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-07-08T02:34:58+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.azdecor.com.br\/blog\/wp-content\/uploads\/2016\/07\/O-bar-Luce.jpg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2016\\\/07\\\/prada-e-seu-mundo-da-arte\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2016\\\/07\\\/prada-e-seu-mundo-da-arte\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/#\\\/schema\\\/person\\\/327748a766bf4a46d7d2941d8ae8a231\"},\"headline\":\"Prada e seu mundo da arte\",\"datePublished\":\"2016-07-07T22:32:22+00:00\",\"dateModified\":\"2016-07-08T02:34:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2016\\\/07\\\/prada-e-seu-mundo-da-arte\\\/\"},\"wordCount\":467,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2016\\\/07\\\/prada-e-seu-mundo-da-arte\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.azdecor.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/07\\\/O-bar-Luce.jpg\",\"keywords\":[\"Arte\",\"funda\u00e7\u00e3o prada\",\"Mil\u00e3o\",\"Moda\"],\"articleSection\":[\"Papo Design\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2016\\\/07\\\/prada-e-seu-mundo-da-arte\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2016\\\/07\\\/prada-e-seu-mundo-da-arte\\\/\",\"url\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2016\\\/07\\\/prada-e-seu-mundo-da-arte\\\/\",\"name\":\"Prada e seu mundo da arte - 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