{"id":7098,"date":"2017-05-19T20:50:28","date_gmt":"2017-05-19T20:50:28","guid":{"rendered":"http:\/\/www.azdecor.com.br\/blog\/?p=7098"},"modified":"2017-05-29T20:14:32","modified_gmt":"2017-05-29T20:14:32","slug":"memoria-afetiva","status":"publish","type":"post","link":"https:\/\/www.armazem.az\/blog\/2017\/05\/memoria-afetiva\/","title":{"rendered":"Mem\u00f3ria afetiva"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.azdecor.com.br\/blog\/2017\/05\/design-e-meu-mundo-casa-cor\/1mcf_1983-2\/\" rel=\"attachment wp-att-7131\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7131\" src=\"http:\/\/www.azdecor.com.br\/blog\/wp-content\/uploads\/2017\/05\/1MCF_1983-1.jpg\" alt=\"\" width=\"601\" height=\"900\" srcset=\"https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2017\/05\/1MCF_1983-1.jpg 601w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2017\/05\/1MCF_1983-1-200x300.jpg 200w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2017\/05\/1MCF_1983-1-600x899.jpg 600w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2017\/05\/1MCF_1983-1-363x544.jpg 363w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2017\/05\/1MCF_1983-1-462x692.jpg 462w\" sizes=\"auto, (max-width: 601px) 100vw, 601px\" \/><\/a><br \/>\nNo cora\u00e7\u00e3o de Paris, entre o terceiro e o quarto <em>arrondissement<\/em>, mais especificamente no bairro Marais, est\u00e1 um dos ambientes da 21\u00aa edi\u00e7\u00e3o da Casa Cor Goi\u00e1s. O endere\u00e7o da mostra este ano continua sendo o centro de Goi\u00e2nia, mas \u00e9 que n\u00e3o podemos falar na brinquedoteca Villa Kids sem nos transportarmos para a cidade da luz.<\/p>\n<p>Explico! O ambiente da designer Andr\u00e9ia Rocha Lima foi inspirado em uma loja de brinquedo da capital francesa. Por qu\u00ea? \u201cBusquei na minha mem\u00f3ria o lugar mais l\u00fadico e acabei sendo levada, pela lembran\u00e7a, a esta loja de brinquedos no Marais que me transportou para um lugar muito bom da minha mem\u00f3ria\u201d, explicou a designer ao Blog AZ. A jun\u00e7\u00e3o da bela cidade da luz em um espa\u00e7o dedicado \u00e0 brincadeiras faz com que o ambiente reunisse l\u00fadico e requinte bem ao estilo parisiense.<br \/>\n<a href=\"http:\/\/www.azdecor.com.br\/blog\/2017\/05\/design-e-meu-mundo-casa-cor\/3mcf_1990-2\/\" rel=\"attachment wp-att-7133\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7133\" src=\"http:\/\/www.azdecor.com.br\/blog\/wp-content\/uploads\/2017\/05\/3MCF_1990-1.jpg\" alt=\"\" width=\"601\" height=\"900\" srcset=\"https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2017\/05\/3MCF_1990-1.jpg 601w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2017\/05\/3MCF_1990-1-200x300.jpg 200w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2017\/05\/3MCF_1990-1-600x899.jpg 600w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2017\/05\/3MCF_1990-1-363x544.jpg 363w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2017\/05\/3MCF_1990-1-462x692.jpg 462w\" sizes=\"auto, (max-width: 601px) 100vw, 601px\" \/><\/a><\/p>\n<p>A materializa\u00e7\u00e3o da mem\u00f3ria afetiva de Andr\u00e9ia Rocha Lima nos transporta para Paris. Se a ideia era trazer o design para a brincadeira, a jun\u00e7\u00e3o deu jogo. Em sua segunda participa\u00e7\u00e3o na mostra, Andr\u00e9ia conseguiu criar em um ambiente de 42m\u00b2 um espa\u00e7o descontra\u00eddo para crian\u00e7as e belo para os adultos. O ambiente respira design. Aquilo que n\u00e3o possui assinatura de renome foi desenhado ou customizado por ela.<\/p>\n<p>Em sua composi\u00e7\u00e3o, madeiras naturais e industriais se misturam a um mobili\u00e1rio de design reconhecido. No elenco que forma a brinquedoteca est\u00e3o o Espelho Chuva de L\u00e9o Romano, balan\u00e7os Tidelli, a Estante Floresta de Pedro Useche e Paulo Alves, a lumin\u00e1ria Caruaru de Marcelo Rosembaum e m\u00f3veis desenhados pela pr\u00f3pria Andr\u00e9ia e desenvolvidos em madeira. Como plano de fundo, chama a aten\u00e7\u00e3o uma instala\u00e7\u00e3o art\u00edstica assinada pela Masi Artes.<\/p>\n<p>Essencial \u00e9 o foco da Casa Cor 2017. Para Andreia, o essencial est\u00e1 na alma e foi com alma que projetou seu espa\u00e7o. Cada cantinho da Villa Kids tem sentimento, como nos desenhos dos filhos da designer transformados em quadros de decora\u00e7\u00e3o e pendurados na parede do ambiente e nas boas mem\u00f3rias da loja de brinquedos do Marais transformados em uma brinquedoteca de design l\u00fadico, leve e delicado.<br \/>\n<a href=\"http:\/\/www.azdecor.com.br\/blog\/2017\/05\/design-e-meu-mundo-casa-cor\/4mcf_1991\/\" rel=\"attachment wp-att-7135\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7135\" src=\"http:\/\/www.azdecor.com.br\/blog\/wp-content\/uploads\/2017\/05\/4MCF_1991.jpg\" alt=\"\" width=\"601\" height=\"900\" srcset=\"https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2017\/05\/4MCF_1991.jpg 601w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2017\/05\/4MCF_1991-200x300.jpg 200w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2017\/05\/4MCF_1991-600x899.jpg 600w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2017\/05\/4MCF_1991-363x544.jpg 363w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2017\/05\/4MCF_1991-462x692.jpg 462w\" sizes=\"auto, (max-width: 601px) 100vw, 601px\" \/><\/a> <a href=\"http:\/\/www.azdecor.com.br\/blog\/2017\/05\/design-e-meu-mundo-casa-cor\/5mcf_1994\/\" rel=\"attachment wp-att-7136\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7136\" src=\"http:\/\/www.azdecor.com.br\/blog\/wp-content\/uploads\/2017\/05\/5MCF_1994.jpg\" alt=\"\" width=\"680\" height=\"900\" srcset=\"https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2017\/05\/5MCF_1994.jpg 680w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2017\/05\/5MCF_1994-227x300.jpg 227w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2017\/05\/5MCF_1994-600x794.jpg 600w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2017\/05\/5MCF_1994-363x480.jpg 363w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2017\/05\/5MCF_1994-462x611.jpg 462w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/a> <a href=\"http:\/\/www.azdecor.com.br\/blog\/2017\/05\/design-e-meu-mundo-casa-cor\/6mcf_1995\/\" rel=\"attachment wp-att-7137\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7137\" src=\"http:\/\/www.azdecor.com.br\/blog\/wp-content\/uploads\/2017\/05\/6MCF_1995.jpg\" alt=\"\" width=\"601\" height=\"900\" srcset=\"https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2017\/05\/6MCF_1995.jpg 601w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2017\/05\/6MCF_1995-200x300.jpg 200w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2017\/05\/6MCF_1995-600x899.jpg 600w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2017\/05\/6MCF_1995-363x544.jpg 363w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2017\/05\/6MCF_1995-462x692.jpg 462w\" sizes=\"auto, (max-width: 601px) 100vw, 601px\" \/><\/a> <a href=\"http:\/\/www.azdecor.com.br\/blog\/2017\/05\/design-e-meu-mundo-casa-cor\/7mcf_1999\/\" rel=\"attachment wp-att-7138\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7138\" src=\"http:\/\/www.azdecor.com.br\/blog\/wp-content\/uploads\/2017\/05\/7MCF_1999.jpg\" alt=\"\" width=\"630\" height=\"900\" srcset=\"https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2017\/05\/7MCF_1999.jpg 630w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2017\/05\/7MCF_1999-210x300.jpg 210w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2017\/05\/7MCF_1999-600x857.jpg 600w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2017\/05\/7MCF_1999-363x519.jpg 363w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2017\/05\/7MCF_1999-462x660.jpg 462w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/a> <a href=\"http:\/\/www.azdecor.com.br\/blog\/2017\/05\/design-e-meu-mundo-casa-cor\/2mcf_1986\/\" rel=\"attachment wp-att-7132\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7132\" src=\"http:\/\/www.azdecor.com.br\/blog\/wp-content\/uploads\/2017\/05\/2MCF_1986.jpg\" alt=\"\" width=\"654\" height=\"900\" srcset=\"https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2017\/05\/2MCF_1986.jpg 654w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2017\/05\/2MCF_1986-218x300.jpg 218w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2017\/05\/2MCF_1986-600x826.jpg 600w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2017\/05\/2MCF_1986-363x500.jpg 363w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2017\/05\/2MCF_1986-462x636.jpg 462w\" sizes=\"auto, (max-width: 654px) 100vw, 654px\" \/><\/a><\/p>\n<p><em><strong>Fotos:<\/strong> Marcus Camargo<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Andr\u00e9ia Rocha Lima transforma sua mem\u00f3ria afetiva em uma delicada brinquedoteca cheia de design<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[438,394,9,1754,1755],"class_list":["post-7098","post","type-post","status-publish","format-standard","hentry","category-inside-az","tag-andreia-rocha-lima","tag-casa-cor-goias","tag-design","tag-loja-de-brinquedo","tag-villa-kids"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mem\u00f3ria afetiva - Blog Armazem AZ<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.armazem.az\/blog\/2017\/05\/memoria-afetiva\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mem\u00f3ria 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