{"id":7379,"date":"2017-07-19T18:38:09","date_gmt":"2017-07-19T18:38:09","guid":{"rendered":"http:\/\/www.azdecor.com.br\/blog\/?p=7379"},"modified":"2017-07-19T18:38:09","modified_gmt":"2017-07-19T18:38:09","slug":"vermelha-que-influenciou-seu-tempo","status":"publish","type":"post","link":"https:\/\/www.armazem.az\/blog\/2017\/07\/vermelha-que-influenciou-seu-tempo\/","title":{"rendered":"A \u201cVermelha\u201d que influenciou seu tempo"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.azdecor.com.br\/blog\/wp-content\/uploads\/2017\/07\/cadeira-vermelha.jpg\" rel=\"shadowbox[sbpost-7379];player=img;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-7381\" src=\"http:\/\/www.azdecor.com.br\/blog\/wp-content\/uploads\/2017\/07\/cadeira-vermelha-1024x996.jpg\" alt=\"\" width=\"728\" height=\"708\" srcset=\"https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2017\/07\/cadeira-vermelha-1024x996.jpg 1024w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2017\/07\/cadeira-vermelha-300x292.jpg 300w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2017\/07\/cadeira-vermelha-768x747.jpg 768w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2017\/07\/cadeira-vermelha-600x584.jpg 600w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2017\/07\/cadeira-vermelha-50x50.jpg 50w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2017\/07\/cadeira-vermelha-728x708.jpg 728w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2017\/07\/cadeira-vermelha-363x353.jpg 363w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2017\/07\/cadeira-vermelha-462x449.jpg 462w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2017\/07\/cadeira-vermelha.jpg 1600w\" sizes=\"auto, (max-width: 728px) 100vw, 728px\" \/><\/a><br \/>\nFalar dos irm\u00e3os Campana dispensa qualquer apresenta\u00e7\u00e3o. Fernando e Humberto atravessaram fronteiras com seus trabalhos no designer (n\u00e3o s\u00f3 mobili\u00e1rio), e n\u00e3o estamos falando apenas das fronteiras que dividem o Brasil com outros pa\u00edses, mas tamb\u00e9m que dividem o lugar comum da cria\u00e7\u00e3o autoral.<\/p>\n<p>Um de seus trabalhos ic\u00f4nicos quando se fala em design mobili\u00e1rio \u00e9 a Poltrona Vermelha, esta que, paradoxalmente, pode ser encontrada em diversas cores que n\u00e3o o (claro!) vermelho. Idealizada em 1993, \u00e0quela \u00e9poca na cor vermelha, a poltrona n\u00e3o fez muito sucesso como seu futuro lhe entregou. Ela demorou a deslanchar.<\/p>\n<p>O Est\u00fadio Campana havia vendido apenas cinco exemplares da poltrona quando a pe\u00e7a acabou caindo nas gra\u00e7as do italiano Massimo Morozzi \u00e0 frente da marca Edra. Morozzi se encantou tanto pela excentricidade da poltrona que prop\u00f4s aos irm\u00e3os produzir a pe\u00e7a em escala industrial. Esse momento marcou a entrada definitiva de Fernando e Humberto no mercado internacional.<br \/>\n<a href=\"http:\/\/www.azdecor.com.br\/blog\/wp-content\/uploads\/2017\/07\/Sem-t\u00edtulo-6.jpg\" rel=\"shadowbox[sbpost-7379];player=img;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7382\" src=\"http:\/\/www.azdecor.com.br\/blog\/wp-content\/uploads\/2017\/07\/Sem-t\u00edtulo-6.jpg\" alt=\"\" width=\"591\" height=\"407\" srcset=\"https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2017\/07\/Sem-t\u00edtulo-6.jpg 591w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2017\/07\/Sem-t\u00edtulo-6-300x207.jpg 300w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2017\/07\/Sem-t\u00edtulo-6-363x250.jpg 363w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2017\/07\/Sem-t\u00edtulo-6-462x318.jpg 462w\" sizes=\"auto, (max-width: 591px) 100vw, 591px\" \/><\/a><\/p>\n<p>A produ\u00e7\u00e3o em escala industrial acabou n\u00e3o sendo assim t\u00e3o industrial. A poltrona \u00e9 de dif\u00edcil confec\u00e7\u00e3o e necessita que suas cordas sejam tra\u00e7adas \u00e0 m\u00e3o. Na Edra existe uma pessoas especificamente respons\u00e1vel por fazer este trabalho e acaba por produzir apenas uma pe\u00e7a por dia. Todo este trabalho \u00e9 um dos motivos pelos quais a obra dos Campana seja assim t\u00e3o singular.<\/p>\n<p>A poltrona, que leva 500 metros de corda tran\u00e7ada em sua confec\u00e7\u00e3o (uma quantidade t\u00e3o grande que dispensa qualquer estofado adicional para criar o conforto necess\u00e1rio), acabou se tornando n\u00e3o apenas um \u00edcone da obra dos irm\u00e3os Campana, mas tamb\u00e9m do design do s\u00e9culo 20. Em 1998 foi exposta no MoMa, em Nova York (primeiro mobili\u00e1rio nacional a ganhar este destaque no museu) e, com o perd\u00e3o pelo trocadilho, atualmente continua atual, um verdadeiro cl\u00e1ssico do design brasileiro.<\/p>\n<p><a href=\"http:\/\/www.azdecor.com.br\/blog\/wp-content\/uploads\/2017\/07\/2-irmc3a3os-campana.jpg\" rel=\"shadowbox[sbpost-7379];player=img;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7380\" src=\"http:\/\/www.azdecor.com.br\/blog\/wp-content\/uploads\/2017\/07\/2-irmc3a3os-campana.jpg\" alt=\"\" width=\"808\" height=\"1023\" srcset=\"https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2017\/07\/2-irmc3a3os-campana.jpg 808w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2017\/07\/2-irmc3a3os-campana-237x300.jpg 237w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2017\/07\/2-irmc3a3os-campana-768x972.jpg 768w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2017\/07\/2-irmc3a3os-campana-600x760.jpg 600w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2017\/07\/2-irmc3a3os-campana-728x922.jpg 728w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2017\/07\/2-irmc3a3os-campana-363x460.jpg 363w, https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2017\/07\/2-irmc3a3os-campana-462x585.jpg 462w\" sizes=\"auto, (max-width: 808px) 100vw, 808px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Design \u00e9 meu mundo de hoje confere destaque a uma pe\u00e7a que est\u00e1 entre as mais importantes do design nacional<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[1750,272,467,563],"class_list":["post-7379","post","type-post","status-publish","format-standard","hentry","category-design-e-meu-mundo","tag-design-e-meu-mundo","tag-design-nacional","tag-irmaos-campana","tag-poltrona-vermelha"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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