{"id":9190,"date":"2020-01-15T22:10:11","date_gmt":"2020-01-16T01:10:11","guid":{"rendered":"https:\/\/www.azdecor.com.br\/blog\/?p=9190"},"modified":"2020-01-16T15:03:24","modified_gmt":"2020-01-16T18:03:24","slug":"az-recebe-marca-de-artesanato-fellicia-idealizada-pela-arquiteta-renata-piazzalunga","status":"publish","type":"post","link":"https:\/\/www.armazem.az\/blog\/2020\/01\/az-recebe-marca-de-artesanato-fellicia-idealizada-pela-arquiteta-renata-piazzalunga\/","title":{"rendered":"AZ recebe marca Fellicia, idealizada pela arquiteta Renata Piazzalunga"},"content":{"rendered":"\n

Arquiteta de forma\u00e7\u00e3o, Renata Piazzalunga criou um instituto\nde pesquisa, em 2004, para promover transforma\u00e7\u00f5es sociais por meio da ci\u00eancia.\nCom esse projeto em m\u00e3os, ganhou um edital e come\u00e7ou um trabalho inovador em um\npovoado no interior do Sergipe, em Santa Luzia do Itanhy. Em parceria com\ngrandes designers, Renata resgata as tradi\u00e7\u00f5es locais e oferece aos moradores\numa nova op\u00e7\u00e3o de renda: o artesanato. <\/p>\n\n\n\n\n\n\n\n

Inicialmente, a arquiteta leva \u00e0s comunidades uma equipe de\nconsultores, que fazem um levantamento iconogr\u00e1fico e identificam quais as t\u00e9cnicas,\nmateriais e saberes regionais que podem ser aplicados nos artesanatos. Em 2011,\npara viabilizar a entrada dos produtos no mercado de luxo, Renata criou uma\nmarca, a Fellicia, o nome de uma das artes\u00e3s que teve a sua vida transformada.<\/p>\n\n\n\n

\u201cNo primeiro grupo em que comecei a trabalhar, ela era\nfundamental. Era muito generosa, tinha uma vibra\u00e7\u00e3o positiva e sonhava em se\ntornar artes\u00e3. Propus essa homenagem a ela, at\u00e9 porque Fel\u00edcia significa\nfelicidade\u201d, disse Renata sobre a escolha do nome. Hoje, cerca de 150 pessoas fazem\nparte da cadeia de produ\u00e7\u00e3o da Fellicia. <\/p>\n\n\n\n

\u201cOs produtos da Fellicia t\u00eam prop\u00f3sito e sintetizam v\u00e1rias manifesta\u00e7\u00f5es de melhoria nas comunidades. Iniciativas como essa s\u00e3o cada vez mais necess\u00e1rias no s\u00e9culo 21, pois geram renda para pessoas que necessitam e valorizam os saberes que poderiam se perder com o tempo\u201d, disse a arquiteta. Entre os grandes nomes do design que j\u00e1 assinaram pe\u00e7as da Fellicia, est\u00e3o os Irm\u00e3os Campana, Kelley White e Roberta Rampazzo. <\/p>\n\n\n\n

Em 2016, a marca ganhou uma s\u00f3cia, a advogada Alessandra\nPiazzalunga Del Fiorentino, irm\u00e3 de Renata. E, em 2018, conquistou seu espa\u00e7o\npr\u00f3prio, um showroom em S\u00e3o Paulo. Agora, a novidade \u00e9 que a Fellicia est\u00e1\nchegando ao Armaz\u00e9m da Decora\u00e7\u00e3o, em Goi\u00e2nia. Segundo Renata, os conceitos da\nFellicia se alinham aos da loja: \u201cEu tenho a maior admira\u00e7\u00e3o pelo trabalho da\nAZ, \u00e9 uma refer\u00eancia no Brasil inteiro. Tenho muito a aprender com essa\nparceria\u201d. <\/p>\n\n\n\n

O sonho de Renata Piazzalunga continua, ela deseja o total reconhecimento dos artes\u00e3os no Brasil. \u201cGrandes marcas da Europa se constitu\u00edram assim, mas aqui ainda olhamos de maneira atravessada para o artesanato, apesar de possuirmos um potencial enorme\u201d. Para os que sonham junto com Renata, as pe\u00e7as da Fellicia estar\u00e3o dispon\u00edveis a partir de mar\u00e7o no Armaz\u00e9m da Decora\u00e7\u00e3o. <\/p>\n\n\n\n

\"\"
Pe\u00e7as assinadas pelo designer S\u00e9rgio Matos<\/figcaption><\/figure><\/div>\n\n\n\n
\"\"
Cer\u00e2micas Fellicia<\/figcaption><\/figure><\/div>\n\n\n\n
\"\"
Lumin\u00e1ria de Mesa<\/figcaption><\/figure><\/div>\n\n\n\n
\"\"
Renata e Alessandra Piazzalunga, s\u00f3cias da Fellicia<\/figcaption><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"

Por meio do artesanato, a marca est\u00e1 transformando a vida de artes\u00e3os no interior do Nordeste<\/p>\n","protected":false},"author":11,"featured_media":9195,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,3,4],"tags":[2334,2114,2333,2335,2107,1120],"class_list":["post-9190","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-e-meu-mundo","category-inside-az","category-news","tag-arquiteturasocial","tag-designbrasileiro","tag-felliciadesign","tag-insideaz","tag-irmaoscampana","tag-azdecor"],"yoast_head":"\nAZ recebe marca Fellicia, idealizada pela arquiteta Renata Piazzalunga - Blog Armazem AZ<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.armazem.az\/blog\/2020\/01\/az-recebe-marca-de-artesanato-fellicia-idealizada-pela-arquiteta-renata-piazzalunga\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AZ recebe marca Fellicia, idealizada pela arquiteta Renata Piazzalunga - Blog Armazem AZ\" \/>\n<meta property=\"og:description\" content=\"Por meio do artesanato, a marca est\u00e1 transformando a vida de artes\u00e3os no interior do Nordeste\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.armazem.az\/blog\/2020\/01\/az-recebe-marca-de-artesanato-fellicia-idealizada-pela-arquiteta-renata-piazzalunga\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Armazem AZ\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-16T01:10:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-16T18:03:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.armazem.az\/blog\/wp-content\/uploads\/2020\/01\/foto-fellicia.png\" \/>\n\t<meta property=\"og:image:width\" content=\"607\" \/>\n\t<meta property=\"og:image:height\" content=\"262\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mariana Felipe de Oliveira\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mariana Felipe de Oliveira\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2020\\\/01\\\/az-recebe-marca-de-artesanato-fellicia-idealizada-pela-arquiteta-renata-piazzalunga\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2020\\\/01\\\/az-recebe-marca-de-artesanato-fellicia-idealizada-pela-arquiteta-renata-piazzalunga\\\/\"},\"author\":{\"name\":\"Mariana Felipe de Oliveira\",\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/#\\\/schema\\\/person\\\/1add692a88b498a2e02cb5347601fa20\"},\"headline\":\"AZ recebe marca Fellicia, idealizada pela arquiteta Renata Piazzalunga\",\"datePublished\":\"2020-01-16T01:10:11+00:00\",\"dateModified\":\"2020-01-16T18:03:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2020\\\/01\\\/az-recebe-marca-de-artesanato-fellicia-idealizada-pela-arquiteta-renata-piazzalunga\\\/\"},\"wordCount\":446,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2020\\\/01\\\/az-recebe-marca-de-artesanato-fellicia-idealizada-pela-arquiteta-renata-piazzalunga\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/foto-fellicia.png\",\"keywords\":[\"#Arquiteturasocial\",\"#designbrasileiro\",\"#FelliciaDesign\",\"#insideaz\",\"#irmaoscampana\",\"azdecor\"],\"articleSection\":[\"Design \u00e9 meu mundo\",\"Inside AZ\",\"News\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2020\\\/01\\\/az-recebe-marca-de-artesanato-fellicia-idealizada-pela-arquiteta-renata-piazzalunga\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2020\\\/01\\\/az-recebe-marca-de-artesanato-fellicia-idealizada-pela-arquiteta-renata-piazzalunga\\\/\",\"url\":\"https:\\\/\\\/www.armazem.az\\\/blog\\\/2020\\\/01\\\/az-recebe-marca-de-artesanato-fellicia-idealizada-pela-arquiteta-renata-piazzalunga\\\/\",\"name\":\"AZ recebe marca Fellicia, idealizada pela arquiteta Renata Piazzalunga - 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