{"id":9789,"date":"2021-05-17T17:35:31","date_gmt":"2021-05-17T20:35:31","guid":{"rendered":"https:\/\/www.azdecor.com.br\/blog\/?p=9789"},"modified":"2021-05-17T17:37:00","modified_gmt":"2021-05-17T20:37:00","slug":"na-bienal-de-veneza-finlandia-conta-a-historia-de-empresa-que-revolucionou-o-design-no-pais","status":"publish","type":"post","link":"https:\/\/www.armazem.az\/blog\/2021\/05\/na-bienal-de-veneza-finlandia-conta-a-historia-de-empresa-que-revolucionou-o-design-no-pais\/","title":{"rendered":"Na Bienal de Veneza, Finl\u00e2ndia conta a hist\u00f3ria de empresa que revolucionou o design no pa\u00eds"},"content":{"rendered":"\n

Durante a 17\u00aa Mostra de Arquitetura da Bienal de Veneza, que ter\u00e1 in\u00edcio no dia 22 de maio, a Finl\u00e2ndia apresentar\u00e1 a exposi\u00e7\u00e3o \u201cNew Standards\u201d, com a hist\u00f3ria e o legado da Puutalo Oy, uma empresa especializada em edifica\u00e7\u00f5es pr\u00e9-fabricadas de madeira que revolucionou a moradia no pa\u00eds durante a d\u00e9cada de 1940.<\/p>\n\n\n\n\n\n\n\n

Hist\u00f3ria<\/h2>\n\n\n\n

Com curadoria de Laura Berger, Philip Tidwell e Kristo Vesikansa, a exposi\u00e7\u00e3o visa contribuir para a hist\u00f3ria da Puutalo. Durante a 2\u00aa Guerra Mundial, a Finl\u00e2ndia enfrentou uma crise assustadora de refugiados, quando mais de 11% de seus moradores foram for\u00e7ados a fugir de suas casas. Em 1940, a necessidade urgente de realocar 420 mil pessoas reuniu arquitetos e industriais para encontrar uma forma r\u00e1pida e econ\u00f4mica de construir moradias. \u00a0<\/p>\n\n\n\n

Assim, 21 empresas madeireiras finlandesas criaram o cons\u00f3rcio Puutalo, a fim de coordenar um projeto para produ\u00e7\u00e3o de casas de madeira, um modelo de fabrica\u00e7\u00e3o que ajudou a modernizar a ind\u00fastria de constru\u00e7\u00e3o da Finl\u00e2ndia. Os elementos Puutalo eram criados na rede de f\u00e1bricas e entregues prontos para serem montados.<\/p>\n\n\n\n

\"\"<\/a><\/figure><\/div>\n\n\n\n

Exporta\u00e7\u00e3o<\/h2>\n\n\n\n

De 1940 a 1955, a Puutalo despachou casas para mais de 30 pa\u00edses, espalhando madeira das florestas finlandesas em todo o mundo na forma de escolas, hospitais, dormit\u00f3rios e resid\u00eancias familiares, milhares dos quais permanecem em uso. A flexibilidade dos sistemas construtivos utilizados pela empresa permitiu varia\u00e7\u00f5es significativas no design, e os diferentes modelos foram adaptados a uma ampla gama de climas, fun\u00e7\u00f5es e condi\u00e7\u00f5es culturais.<\/p>\n\n\n\n

\"\"<\/a>
Escola Puutalo em Glasgow<\/figcaption><\/figure><\/div>\n\n\n\n

A Uni\u00e3o Sovi\u00e9tica recebeu a maior quantidade de casas Puutalo, mas pa\u00edses como Alemanha, Pol\u00f4nia, Israel e Col\u00f4mbia tamb\u00e9m foram alvos de exporta\u00e7\u00e3o. Essa tramita\u00e7\u00e3o comercial permitiu que a Finl\u00e2ndia importasse bens como carv\u00e3o, ferro, caf\u00e9 e tabaco. A exposi\u00e7\u00e3o \u201cNew Standards\u201d mostra como a Puutalo contribuiu para a reputa\u00e7\u00e3o do pa\u00eds em design e constru\u00e7\u00e3o.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Fontes: Site oficial da exposi\u00e7\u00e3o <\/a>e Archdaily<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Ap\u00f3s a 2\u00aa Guerra Mundial, 21 empresas finlandesas se uniram para encontrar uma forma r\u00e1pida e econ\u00f4mica de criar moradias<\/p>\n","protected":false},"author":11,"featured_media":9792,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,6],"tags":[2555,2149,2455,2554,2553],"class_list":["post-9789","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-papo-design","tag-arquiteturafinlandesa","tag-azdecor-2","tag-bienaldeveneza","tag-newstandards","tag-puutalo"],"yoast_head":"\nNa Bienal de Veneza, Finl\u00e2ndia conta a hist\u00f3ria de empresa que revolucionou o design no pa\u00eds - Blog Armazem AZ<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.armazem.az\/blog\/2021\/05\/na-bienal-de-veneza-finlandia-conta-a-historia-de-empresa-que-revolucionou-o-design-no-pais\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Na Bienal de Veneza, Finl\u00e2ndia conta a hist\u00f3ria de empresa que revolucionou o design no pa\u00eds - 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